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2021 Talent and Culture Virtual Master Class: The Ins and Outs of Corporate Culture and Its Impact on Your People Practices - On-Demand

2021 Talent and Culture Virtual Master Class: The Ins and Outs of Corporate Culture and Its Impact on Your People Practices - On-Demand

Product Code: VTC09022021

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2021 Talent and Culture Virtual Master Class: The Ins and Outs of Corporate Culture and Its Impact on Your People Practices - On-Demand

Now Available On-Demand.

Program Length: 3.5 hours


A company’s “culture” is a complex concept. Company culture is undeniably important to any business, but it’s difficult to come up with a concise definition. It’s even harder to effectively and consciously steer that culture in one direction or another, especially when trying to recover from the pandemic.

Culture is a driver in company success and employee engagement. Its definition is as varied as the context you find yourself in. According to Indeed, “Business culture refers to the set of behavioral and procedural norms that can be observed within a company — which includes its policies, procedures, ethics, values, employee behaviors and attitudes, goals and code of conduct. It also makes up the ‘personality’ of a company and defines the work environment (e.g., professional, casual, fast-paced).

Other elements that make up company culture include management style, expectations, company goals, local and national government policies, benefits/perks, opportunities to advance, the way employees feel about the work they do and disciplinary action methods your business uses.”

One of the items in the Indeed definition is particularly relevant to HR professionals today: the work environment. This element has been impacted by the COVID-19 pandemic perhaps more than any other, as many offices were forced to go remote, and workers were stuck adjusting to the new normal. Now that many organizations are starting to bring workers back into the office, it's time to take another look at your company's "culture."

What impact will the pandemic have on your company's culture when staff return? To what extent can you reclaim your pre-COVID culture? And furthermore, how do you handle a new culture that is now a mix of in-house and remote staff? Get the answer to these questions when you join Don Phin for a new virtual master class on September 2.

In this informative on-demand, Don Phin will explore just what culture really means, how to recognize it, and proactively cultivate it. You'll learn:

  • What corporate culture is and its importance to your organization's success,
  • The various external influences on corporate culture,
  • How to define what your culture looks like today and where you want your culture to be in the future,
  • How to develop an employer brand to support your culture,
  • How to hire for culture fit,
  • Strategies for creating culture in the remote workplace, and
  • Potential blockages to having a great culture.

*Registrants will have access for 60-days from purchase.

2021 Talent and Culture Virtual Master Class: The Ins and Outs of Corporate Culture and Its Impact on Your People Practices - On-Demand

Agenda

(1 hour)
Corporate Culture 101: Culture Basics

Every organization has a corporate culture, whether they realize it or not. How a company utilizes its culture will make or break any company trying to attract and retain talent. This event will kick off with an introduction to corporate culture. Phin will discuss what culture is, why it is important, and how to avoid external influencers from negatively impacting your company's culture.

(1 hour)
Defining Your Organization's Culture and Preparing for the Future

Corporate culture is different for every organization, but one thing that is the same is how organizations define their culture to jobseekers and employees. During this time, Phin will explain the importance of having a clear definition of what your corporate culture is and how you can communicate this to employees and jobseekers. And if your culture isn't where you'd like it to be, Phin will offer strategies for how you can overcome this.

(1 hour)
Culture's Impact on Your People Practices

Corporate culture impacts almost every aspect of your people processes and can make or break your ability to retain high performers and attract new ones. In this final segment, Phin will discuss employer brands and how it impacts culture, as well as culture's influence on your ability to hire, and what it means to hire for "culture fit." He'll wrap up by discussing potential blockages for having a great culture and how you can overcome them.

(30 minutes)
Q&A

Attendees with lingering questions about points raised during this intensive talent- and culture-driven workshop or who wanted to revisit a fundamental concept or two from earlier in the day took advantage of this opportunity to get clarification from Don.

2021 Talent and Culture Virtual Master Class: The Ins and Outs of Corporate Culture and Its Impact on Your People Practices - On-Demand

Faculty

Don PhinDon Phin has presented to dozens of HR groups, has created the GreatHR training program, coaches HR executives, and has written seven books, including The Truth About HR and You. He has also presented to CEOs and other executive groups over 600 times.

Phin is an attorney, an HR catalyst, a risk management expert, and a speaker on managing our emotions. He was the founder and president of HR That Works, used by 3,500 companies and acquired by ThinkHR in January 2014, and worked there for 2 years as a vice president.

Phin lives in Coronado, California, and can’t wait for COVID-19 to end so he can go back to playing in volleyball tournaments and dancing on Saturday night with his wife and friends!

2021 Talent and Culture Virtual Master Class: The Ins and Outs of Corporate Culture and Its Impact on Your People Practices - On-Demand

Credit Information

Credits for this program expired on 12/31/21.