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Storytelling for Recruiters: How to Craft Messaging to Attract Top Talent - On-Demand

Storytelling for Recruiters: How to Craft Messaging to Attract Top Talent - On-Demand

Product Code: YRWA082219D

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Storytelling for Recruiters: How to Craft Messaging to Attract Top Talent - On-Demand

Webinar now available On-Demand.



WEBINAR SNAPSHOT: 
Learn how to craft dynamic storytelling messaging that paints an accurate and inviting picture of what it’s like to work for your company.


 

Storytelling is the most powerful communication tool that you have in your arsenal. Yet in business, it’s the tool that we’re most afraid to use in our interpersonal interactions, particularly during the sterile recruiting and hiring process.

In recruiting, the employer’s story often gets lost in favor of facts like employee satisfaction score, retention rates, and ‘best place to work’ recognitions. Instead of pushing facts at people we should be pulling at their heartstrings.

Storytelling can help you be memorable, cut through the noise, and get people to focus their attention on what really matters. We’re fooling ourselves to think that facts are the reason people make decisions. We might as well face the reality, and make sure that we’ve got stories to go along with the facts in order to give people a complete picture of our culture, values, and workplace.

At the same time, stories are the ideal way to learn more about candidates. By mastering a few simple questioning techniques, you can evoke stories during the recruiting process that will give you a better idea of the character and potential of a recruit.

Use this on-demand webinar on how to design messaging that paints an accurate and inviting picture of what it’s like to work for your company. Amanda Marko of Connected Strategy Group will show you step by step how to outline your own recruitment story. 

You’ll learn:

  • The business case of using stories to be more engaging and influential in your work
  • A simple business storytelling framework for constructive stories that will make you more effective communicator
  • How to practice “story listening” by asking questions that prompt stories from candidates
  • How to counter negative stories that hinder your ability to recruit top candidates
  • And much more!

 

About Your Presenter:

Amanda MarkoAmanda Marko
President and Chief Connection Officer
Connected Strategy Group

High-profile leaders and business executives from around the world have looked to Amanda Marko, the president and chief connection officer of Connected Strategy Group, for communications coaching and strategic guidance during times of change. From running the press office of a U.S. Senator, to heading the communications departments of both a massive economic development organization and a global advanced manufacturer, to living in England and guiding executive and employee communications in Europe, Middle East, and Africa for a multinational software company, the one constant across these organizations was change. In these positions, Marko was the lead communicator responsible for messaging and coaching senior executives through rapid change and significant disruption. Her employee engagement and change leadership consulting practice is complemented by storytelling work. She was the first in the United States to partner with Australia-based Anecdote to deliver their Storytelling for Leaders™ program. The course and subsequent deliberate practice program have taught leaders from blue chip, global firms techniques to better influence, engage, and inspire others.