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Social Networks for Building Candidate Pools: All-Star Strategies for using Online Networking Tools - On-Demand

Social Networks for Building Candidate Pools: All-Star Strategies for using Online Networking Tools - On-Demand

Product Code: YRWA032718D

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Social Networks for Building Candidate Pools: All-Star Strategies for using Online Networking Tools - On-Demand

Webinar now available On-Demand.


WEBINAR SNAPSHOT: Learn the best ways to use social media for building a pool of potential candidates for recruiting.



As social media sites gain more traction in the employment and recruitment world, it’s essential for recruiters to stay up to date on the latest and most popular sites and tools. After all, 21st-century candidates live online. Anyone with access to the internet can post a job opening online, but there’s so much more out there that can help you build a deep candidate pool that is sure to be successful time and time again.

Aside from Boolean strings and job postings, recruiters must learn to “be social” and communicate company culture and employment brand through various social media channels. Posting rich, informative content related to your company or the industry and responding quickly to questions can entice more interaction with possible candidates.

Use this in-depth on-demand webinar led by Rebecca Barnes-Hogg, author of “The YOLO Principle: The Ultimate Hiring Guide for Small Business,” where you’ll learn the best way to interact with potential candidates and the latest and greatest online tools to help you seal the deal.

You’ll learn how to:

  • Identify your target audience and use the social media sites they frequent 
  • Approach and attract passive candidates who you connect with online 
  • Build and maintain relationships with potential candidates through social media networking 
  • Use social media to promote your employer brand and increase candidate interest 
  • Take advantage of the latest and most effective online sourcing and recruiting tools 

About Your Presenter

Rebecca Barnes-HoggRebecca Barnes-Hogg, SPHR, SHRM-SCP 
Founder/CEO 
YOLO Insights®

Rebecca Barnes-Hogg is a serial connector of organizations with their ideal employees. She first discovered this talent as a teenager when she helped her high school classmates find summer jobs. She recognized early on that at the center of every business is its people. Her career in corporate America encompassed all facets of business. She excelled at putting the right people in the right positions to make things happen. In 2011, she founded YOLO Insights® to make sure that no organization is held back because they are unable to find the talented people they need. Her passion for hunting purple unicorns (or in real life words, ideal employees) shows in the transformations she helps organizations achieve.

Ms. Barnes-Hogg’s recruiting insights have been featured in Business News Daily, U.S. News & World Report, Hotel Executive, CBS Small Business Pulse, MarketWatch, Hotel Executive, and HR Magazine. She is the author of “The YOLO Principle: The Ultimate Hiring Guide for Small Business and is a coauthor of Rethinking Human Resources.”

Ms. Barnes-Hogg holds a master’s degree in human resources management and a bachelor’s in business management. She holds the HR Certification Institute’s Senior Professional in Human Resources (SPHR) certification and the Society for Human Resource Management’s Senior Certified Professional (SHRM-SCP) certification.

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