2022 Recruiting Virtual Master Class: Convince Your Boss to Utilize Storytelling and Video Across the Talent Acquisition Journey - On-Demand

Available ON-DEMAND

Program Length: 1.5 Hours

Jobs happen in motion, so why do we communicate the tasks, organizational culture, work environment, and skills required through a boring, text‐based job posting? Videos can show jobseekers exactly what the role entails, and yet, we're stuck using strategies from the past—whether that's due to budget, lack of people resources, you name it—recruiters must adapt and keep up if they want to attract today's modern candidate.

You've probably heard of "employer branding" and "storytelling," but what do they mean with relation to the recruitment process? And how can we "brand" ourselves, or tell our story, with the limited resources and tools available? What can you actually do about your organization's brand? Here's a hint: show it.

Once you understand the importance of using video instead of text for job ads, the next, more important question becomes: How do you build the case for recruitment video in our organization? If these questions keep you up at night, join Elena Valentine from Skill Scout Films on May 24, 2022 as she provides a crash course in getting key stakeholders onboard with using visual job postings at your organization.

In this interactive and engaging event, you’ll:

• Identify why storytelling and visuals are key to attracting talent (through da-ta!),
• Understand the types of content that resonate with your prospective candidates,
• Gain insight into how companies are leveraging video across the candidate spectrum,
• Prepare the relevant data and case studies you need to convince your boss,
• And more!

Want to learn even more? Be sure to come back and register for the second half of this series on July 20:
2022 Recruiting Virtual Master Class: Film School Edition—Getting You Started on the Recruitment Video Journey.

*Registrants will have access for 60-days from purchase.

2022 Recruiting Virtual Master Class: Convince Your Boss to Utilize Storytelling and Video Across the Talent Acquisition Journey - On-Demand

Agenda

30 Minutes
Intro to (Workplace) Storytelling + Video Impact

As you compete for top talent, one way to make your organization stand out is through impactful storytelling, but that doesn't mean updating your company's LinkedIn profile with lengthy paragraphs and business jargon. Jobseekers want to see the story. Being able to visualize what it's like to work for a potential employer through impactful videos will make candidates flock to your applications page.

In this segment, you'll learn:

• The importance videos play on the recruitment process;
• it's more than just getting eyes on the role,
• How videos can help you showcase your diversity initiatives,
• The key elements that go into telling your business' story, and
• The positive ROI storytelling can have on your company's business results.

45 Minutes
Recruitment Content 101 + Video Edu-tainment

Once you understand the importance videos play, you'll then need to figure out what types of content you'll want to highlight in your recruitment videos. In this segment, you'll learn:

• The who's, what's, where's, and why's of video job content, 
• The type of content you'll want to include to tell your story, 
• The various levels of video production—don't worry we have tricks that won't break the bank, 
• How to determine which type of video production level your company needs to successfully tell its story, 
• Key elements of the employee content funnel, and 
• What types of content will engage jobseekers the most.

15 Minutes
Questions & Reflections

At the end of this insightful master class, Elena will be on-hand to answers your questions live and offer tips to help you convince senior leaders/C-suite execs to get onboard with video job ads at your company! Make sure to join Elena again on July 20, for the 2022 Recruiting Virtual Master Class: Film School Edition—Getting You Started on the Recruitment Video Journey—where you'll learn how to turn company's story into a powerful recruitment video that will help you land top talent in no time!

2022 Recruiting Virtual Master Class: Convince Your Boss to Utilize Storytelling and Video Across the Talent Acquisition Journey - On-Demand

Speakers

Elena Valentine, CEO of SkillScout, has made it her mission to help people find meaning in their work through stories that matter. With the motto “you cannot be what you cannot see,” Elena started filming jobs as a way to get young people excited about careers. Since then, her team at Skill Scout Films has since built a world class media company. Their films have helped clients like Nike, McDonalds, and American Airlines shares stories of employees who find passion and meaning in their work.

Elena was recently named HR Superhero by DisruptHR Chicago and Newcity's Film 50 of 2020. She is also the cofounder of Mezcla Media Collective, a thriving community based Chicagoland nonprofit that elevates women and nonbinary filmmakers of color.

2022 Recruiting Virtual Master Class: Convince Your Boss to Utilize Storytelling and Video Across the Talent Acquisition Journey - On-Demand

Frequently Asked Questions

What computer set-up do I need to attend this class?

This will be hosted on Zoom. Attendees should have access to a computer that has a microphone and speakers/headphone connection to participate. There is also an option to dial in if needed. You can read the full system requirements for Zoom by visiting https://support.zoom.us/hc/en-us/articles/201362023-Zoom-system-requirements-Windows-macOS-Linux. You can also test your system by visiting https://support.zoom.us/hc/en-us/articles/115002262083-Joining-a-test-meeting.

For the best overall and highest quality connection experience we recommend using the Zoom Meetings application, but if you cannot download or run the application, you may join via a Google Chrome, Mozilla Firefox, or Safari web browser by going to https://join.zoom.us/, clicking on “Join a Meeting” at the top of the window, and entering the meeting information; please be sure to enter your full name when prompted. You can also click on the link provided and choose “Join from Your Browser” at the bottom of the window (just cancel the app initiation as needed). For complete instructions see https://support.zoom.us/hc/en-us/articles/201362593-Launching-Zoom-from-a-web-browser.

2022 Recruiting Virtual Master Class: Convince Your Boss to Utilize Storytelling and Video Across the Talent Acquisition Journey - On-Demand

Credit Information

The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®)  criteria for recertification credit pre-approval.

HR Certification Institute’s® official seal confirms that Business & Legal Resources (BLR) meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®. This Program has been approved for 1.5 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
The credits expire 12/31/22.

Business & Learning Resources (BLR) is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP. This program is valid for 1.5  PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit the SHRM Certification website  at www.shrm.org/certification.
The on-demand credits expire 12/31/22.

Business & Learning Resources (BLR) is recognized by HCI to offer recertification credits toward a 3-year HCI Certification. This program is valid for 1.5 HCI Credits. For more information about recertification, please visit the HCI Certification website at www.hci.org/hci-recertification.