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2021 Recruiting Virtual Master Class: Sourcing Strategies to Combat the 2021 Hiring Struggle - On-Demand

2021 Recruiting Virtual Master Class: Sourcing Strategies to Combat the 2021 Hiring Struggle - On-Demand

Product Code: VRC08262021

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2021 Recruiting Virtual Master Class: Sourcing Strategies to Combat the 2021 Hiring Struggle - On-Demand

Now Available On-Demand.

Program Length: 5 hours

As the economy continues to recover from the pandemic, employers are looking to increase headcounts to keep up with demand and backfill vacant positions, but unfortunately, finding skilled talent is even more difficult than it was before COVID-19 hit. Fears of contracting the new Delta variant, lack of childcare, and bigger unemployment checks are all playing a part in employers’ inability to hire talent quickly.

Despite the vast number of candidates to choose from, finding qualified talent is like finding a needle in a haystack. Therefore, it is imperative that recruiters and HR professionals take a proactive approach to recruitment. This is where "sourcing" comes into play.

Sourcing is a talent acquisition discipline which is focused on the identification, assessment, and engagement of skilled candidates through proactive recruiting techniques. Sourcing is built on research, science, emotional intelligence, and technology. But often times the role gets mired by all of the tooling, job boards, and spam. So, how can you successfully source top talent and avoid these distractions?

You're in luck! Mike "Batman" Cohen is back for another installment of our 2021 Recruiting Master Class: Sourcing Strategies to Combat the 2021 Hiring Struggle. In this interactive, highly engaging event, Batman will take a deep dive into what the sourcing function is supposed to look like, how it functions, and how to do it most efficiently. Along the way, you’ll learn some amazing tips, tricks, tech, and hopefully have a few laughs!

This event will be broken into three, 90-minute sessions and you’ll also have the opportunity to have your questions answered in real time throughout the event. See what past attendees have to say about this highly anticipated event:

"This program was GREAT. I wasn't sure what to expect after having looked at the agenda and not knowing what Boolean searches were before attending. This was honestly one of the best 5+ hour webinars I have ever attended. Batman was super passionate and knowledgeable, and he provided so many AHA moments and great tips for me to use in my HR position."

"This class changed my perspective of sourcing on the internet in a more exciting way. I learned how to better my efforts as a sourcer and I can't wait to put what I have learned to use now and in the future!"

"I was very impressed with the level of knowledge by Batman and the great detail he gave us. He used many examples and made sure we completely understood before moving on. He was amazing!"

By attending this virtual master class, participants will:

  • Learn how sourcing and recruiting are different and what the function of a sourcer truly is,
  • Uncover strategies for basic and advanced Boolean searches,
  • Understand the power of social media sourcing,
  • Discover new sourcing technology and tools to help you hire quickly,
  • Learn top strategies for locating contact information of potential candidates,
  • And more!

*Registrants will have access for 60-days from purchase.

2021 Recruiting Virtual Master Class: Sourcing Strategies to Combat the 2021 Hiring Struggle - On-Demand


Thursday, August 26, 2021

(5 minutes)
Introduction and Opening Remarks

Batman will kick off the event with an introduction and other important event information.

(85 minutes)
Sourcing Explained & Boolean Basics

Recruiting and sourcing are the same thing, right? Wrong. Learn the difference between sourcers and recruiters, how their roles intersect, and what these workers will need for success.

(90 minutes)
It’s Boolean Baby: Advanced Tips and Tricks for Using Boolean Beyond LinkedIn

What’s Boolean? Think algebra meets Google, and you get one of the best ways to discover new talent just by doing a quick web search. This session will cover basic and advanced tips and tricks for the best Boolean search results and more.

(90 minutes)
Tech Tools to Source Top Talent with Closing Remarks

Technology can be a great aid to any recruiter looking to source top talent, but what tech tools should recruiters be using? In this session, Batman will outline his favorite tech tools and showcase how each tool can aid in the sourcing process.

2021 Recruiting Virtual Master Class: Sourcing Strategies to Combat the 2021 Hiring Struggle - On-Demand


Mike Mike “Batman” Cohen is the Founder of Wayne Technologies, a Contract Sourcing and Recruitment Training Organization. His approach to sourcing is one based on deliverables, transparent data, and using multiple platforms to find the greatest diversity and quality of candidates.

Throughout his career he’s learned several things that he’s committed to paying forward:

"We can’t make it on our own - we need community,”
“There is no ‘secret sauce’ - we should all be sharing our skills, tips, tricks, etc.,”
“Data is extremely important,”
“Being a good human is more important than data.”

Batman has worked with a diverse group of clients including: Whole Foods, The New York Times, Waste Management, GIPHY, Walter P. Moore, and more.

Batman is also a contributor to SourceCon and RecruitingDaily, helps run SourceHouston, and is a Brand Ambassador for ERE, and an Executive Board Member on the Association for Talent Acquisition Professionals (ATAP).

2021 Recruiting Virtual Master Class: Sourcing Strategies to Combat the 2021 Hiring Struggle - On-Demand

Credit Information

HR Certification Institute HRCI
SHRM Preferred Provider

CREDIT INFORMATION: HRCI® ( official seal confirms that BLR®—Business & Learning Resources meets the criteria for preapproved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®.

This program has been approved for 4.5 (HR (General)) recertification credit Approved Provider toward aPHR®, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through the HRCI.
These credits expire 12/31/21.

BLR®—Business & Learning Resources is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for (4.5) PDCs. For more information about certification or recertification, please visit
The on-demand credits expire 12/31/21.