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2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

Product Code: VRC10062021


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2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

Wednesday, October 6, 2021

"Dear Candidate, I'm a recruiter with brand X and I have the perfect position for you. Please contact me at your earliest convenience to learn more." How many times have you started an outreach message to a potential candidate with this exact phrase, only to be met with silence?

Candidate outreach rides the razor-thin line between art and science. In order to get a candidate to open your e-mail, you must have an enticing subject line, but also a message which is equally as engaging. If your outreach falls flat, good luck getting that potential candidate to respond to your message.

So how can you close the gap between “art” and “science” to make a message that is both informative and engaging? It starts with understanding the candidates you’re trying to reach and recruit. Enter the candidate persona. A candidate persona is an on-paper profile of the idealized candidate for a role.

Recruiting teams work together to get a comprehensive picture of what experience, skills, and attributes such a person might have and create this persona to reflect what that might look like. Once the persona has been identified, you can craft the perfect communication to grab their attention, pique their interest, and get them to hit the apply button in your message!

Become a master of messaging with this highly anticipated master class! Mike "Batman" Cohen is back to teach you about the science behind crafting the perfect message through historical and psychological research data. Using that data, you’ll learn how to build best practices around candidate outreach and communication—as well as how to build personas for increased messaging efficacy, response rates, and positive candidate sentiment.

This event will be broken into three sessions and you’ll also have the opportunity to have your questions answered in real time throughout the event. See what past attendees have to say about this highly anticipated event:

"Excellent presentation. Mike Cohen is an engaging presenter. Extremely bright. The 5 hours flew by and I have come away with so much. Very pleased."

"One of the best classes I've ever taken."

"Fantastic presentation and content!"

"Excellent training. Engaging speaker. Information was well presented and easy to implement immediately. The speaker was very funny, personable and engaging with the whole group."

You will also uncover best practices for:

  • Creating the perfect subject line and message copy,
  • Using emotional intelligence in your messages,
  • Tapping into gifs and memes to grab the candidate's attention and make them respond to your e-mails,
  • Identifying tools and process workflow, and
  • >Building and identifying personas using DISC assessment profiles.

2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

Agenda

*All Times are in Eastern

11:30 a.m. – 11:35 a.m.
Presenter Introduction
Host Mike “Batman” Cohen will kick off the event with a brief introduction and course overview.

11:35 a.m. – 1:00 p.m.
The Science Behind Successful Communication
You don’t need to be a psychologist to understand the science behind crafting the perfect message. In this session, Batman will present historical and psychological data to help you better understand the science behind successful communications.

1:00 p.m. – 1:15 p.m.
BREAK

1:15 p.m. – 3:15 p.m.
Subject Line and Message Creation Best Practices
Have you ever opened an e-mail because of an intriguing subject line all to find that the message it contained was bland and boring? When connecting with potential candidates you want to make sure your subject line and message are consistent in order to pique their interest and keep them engaged. This session will provide you with the best practices you need to create the most engaging communications.

3:15 p.m. – 3:30 p.m.
BREAK

3:30 p.m. – 4:30 p.m.
Building the Perfect Persona and Closing Remarks
Building the out a profile of what the perfect candidate looks like will help you and your recruiting team easily identify top talent when it comes time to fill the role. This session will cover how to build the perfect persona by using data, DISC style assessments, and other measures. Batman will also wrap up the session by answering any final questions, as well as deliver the closing remarks.


— Agenda subject to change —

2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

Faculty

Mike Cohen

Mike “Batman” Cohen is the Founder of Wayne Technologies, a Contract Sourcing and Recruitment Training Organization. His approach to sourcing is one based on deliverables, transparent data, and using multiple platforms to find the greatest diversity and quality of candidates.

Throughout his career he’s learned several things that he’s committed to paying forward:

We can’t make it on our own - we need community,”
“There is no ‘secret sauce’ - we should all be sharing our skills, tips, tricks, etc.,”
“Data is extremely important,”
“Being a good human is more important than data.”

Batman has worked with a diverse group of clients including: Whole Foods, The New York Times, Waste Management, GIPHY, Walter P. Moore, and more.

Batman is also a contributor to SourceCon and RecruitingDaily, helps run SourceHouston, and is a Brand Ambassador for ERE, and an Executive Board Member on the Association for Talent Acquisition Professionals (ATAP).

2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

FAQ

What computer set-up do I need to attend this class?
This will be hosted on the GoToMeeting platform. Attendees should have access to a computer that has a microphone and speakers to participate, there is also an option to dial-in over a phone line if you need to connect on your phone.
You can read the full system requirements for GoToMeeting by visiting:
https://support.goto.com/meeting/help/system-requirements-for-attendees-g2m010003.
You can also test your system by visiting: https://support.logmeininc.com/gotomeeting/get-ready.

2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

Credit Information

HR Certification Institute HRCI
SHRM Preferred Provider

HR CREDIT INFORMATION: This program has been approved for 4.5 (HR (General)) recertification credit hour toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through the HR Certification Institute.For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.


BLR®—Business & Learning Resources is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for (4.5) PDCs. For more information about certification or recertification, please visit shrmcertification.org.”
The live credits expire 10/6/2021.
The on-demand credits expire 12/31/21.