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2021 Recruiting Virtual Master Class: Messaging—Tips, Tricks, Best Practices, and Building Personas - On-Demand

2021 Recruiting Virtual Master Class: Messaging—Tips, Tricks, Best Practices, and Building Personas - On-Demand

Product Code: VRC04202021

Availability: In stock

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$299.00
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2021 Recruiting Virtual Master Class: Messaging—Tips, Tricks, Best Practices, and Building Personas - On-Demand

Now Available On-Demand.

Program Length: 5 hours


Candidate outreach rides the razor-thin line between art and science. In order to get a candidate to open your e-mail, you must have an enticing subject line, but that’s not all, the message itself must be equally as engaging. If your outreach falls flat, good luck getting that potential candidate to respond to your message.

So how can you close the gap between “art” and “science” to make a message that is both informative and engaging? It starts with understanding the candidates you’re trying to reach and recruit. Enter the candidate persona. A candidate persona is an on-paper profile of the (fictional) perfect candidate for a role. Recruiting teams work together to get a comprehensive picture of what experience, skills, and attributes such a person might have and creates this “persona” to reflect what that might look like.

Once the persona has been identified, you can craft the perfect communication to grab their attention, pique their interest, and get them to hit the apply button in your message. Become a master of messaging with this brand-new master class!

You’ll learn about the science behind crafting the perfect message through historical and psychological research data. Using that data, you’ll learn how to build best practices around candidate outreach and communication—as well, how to build personas for increased messaging efficacy, response rates, and positive candidate sentiment.

You will also uncover best practices for:

  • Creating the perfect subject line and message copy
  • Using emotional intelligence in your messages
  • Identifying tools and process workflow
  • Building and identifying personas using DISC assessment profiles

Registrants will have access for 60-days from purchase.

2021 Recruiting Virtual Master Class: Messaging—Tips, Tricks, Best Practices, and Building Personas - On-Demand

Agenda

Presenter Introduction
Host Mike “Batman” Cohen will kick off the event with a brief introduction and course overview.

The Science Behind Successful Communication
You don’t need to be a psychologist to understand the science behind crafting the perfect message. In this session, Batman will present historical and psychological data to help you better understand the science behind successful communications.

Subject Line and Message Creation Best Practices
Have you ever opened an e-mail because of an intriguing subject line all to find that the message it contained was bland and boring? When connecting with potential candidates you want to make sure your subject line and message are consistent in order to pique their interest and keep them engaged. This session will provide you with the best practices you need to create the most engaging communications.

Building the Perfect Persona and Closing Remarks
Building out a profile of what the perfect candidate looks like will help you and your recruiting team easily identify top talent when it comes time to fill the role. This session will cover how to build the perfect persona by using data, DISC style assessments, and other measures. Batman will also wrap up the session by answering any final questions, as well as deliver the closing remarks.

2021 Recruiting Virtual Master Class: Messaging—Tips, Tricks, Best Practices, and Building Personas - On-Demand

Your Faculty

Mike CohenMike “Batman” Cohen is the Founder of Wayne Technologies, a Contract Sourcing and Recruitment Training Organization. His approach to sourcing is one based on deliverables, transparent data, and using multiple platforms to find the greatest diversity and quality of candidates.

Throughout his career he’s learned several things that he’s committed to paying forward:
We can’t make it on our own - we need community,”
“There is no ‘secret sauce’ - we should all be sharing our skills, tips, tricks, etc.,”
“Data is extremely important,”
“Being a good human is more important than data.”

Batman has worked with a diverse group of clients including: Whole Foods, The New York Times, Waste Management, GIPHY, Walter P. Moore, and more.

Batman is also a contributor to SourceCon and RecruitingDaily, helps run SourceHouston, and is a Brand Ambassador for ERE, and an Executive Board Member on the Association for Talent Acquisition Professionals (ATAP).

2021 Recruiting Virtual Master Class: Messaging—Tips, Tricks, Best Practices, and Building Personas - On-Demand

FAQ

What computer set-up do I need to attend this class?
This will be hosted on the GoToMeeting platform. Attendees should have access to a computer that has a microphone and speakers to participate, there is also an option to dial-in over a phone line if you need to connect on your phone.
You can read the full system requirements for GoToMeeting by visiting:
https://support.goto.com/meeting/help/system-requirements-for-attendees-g2m010003.
You can also test your system by visiting: https://support.logmeininc.com/gotomeeting/get-ready.

2021 Recruiting Virtual Master Class: Messaging—Tips, Tricks, Best Practices, and Building Personas - On-Demand

Credit Information

HR Certification Institute HRCI
SHRM Preferred Provider

CREDIT INFORMATION: HRCI® (www.HRCI.org) official seal confirms that BLR®—Business & Learning Resources meets the criteria for preapproved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®.”

This program has been approved for 4.5 (HR (General)) recertification credit Approved Provider toward aPHR®, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through the HRCI.”
These credits expire 12/31/21.

BLR®—Business & Learning Resources is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for (4.5) PDCs. For more information about certification or recertification, please visit shrmcertification.org.”
The on-demand credits expire 12/31/21.