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RecruitCon 2020 - Denver | Your Pursuit of Top Talent Starts Here

RecruitCon 2020 - Denver | Your Pursuit of Top Talent Starts Here

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RecruitCon 2020 - Denver | Your Pursuit of Top Talent Starts Here

May 13-15, 2019 | Denver, CO

Can't make it in May? Come in the Fall to RecruitCon 2020 – Dates and Location Coming Soon!


CONFERENCE SNAPSHOT: RecruitCon 2020 in Denver will feature 2 full days of learning across 2 tracks, an all-new agenda, an impressive line-up of top recruiting and hiring experts, and superior networking opportunities designed to enhance your professional development experience.



RecruitCon 2020 is the #1 place for learning the most effective strategies for sourcing, recruiting, and hiring talent in today's competitive market.

The economy remains in a bull market, as evidenced by the unemployment rate, which is still quite low at 3.7 percent as of August 2019, according to the Bureau of Labor Statistics. And, with organizations clamoring for new employees across four generations of talent, it's clear that HR and recruiting professionals need to be on top of their game to tailor searches and marketing pitches to find the most qualified candidates to fill their open requisitions.

Secure your seat early for RecruitCon 2020 where you'll learn how to apply the most effective recruiting, sourcing, and hiring strategies to build a pipeline of qualified candidates, reduce time to fill, and improve the quality of your hires. Our robust agenda will feature eye-opening keynotes, intensive breakouts, and recruiting hacks. Stay tuned for the full agenda, which will feature sessions like:

  • Use today’s hottest sourcing tools for attracting multi-gen active and passive jobseekers
  • Legally recruit and hire new employees
  • Effectively use AI, chatbots, and automation to reduce time-to-fill
  • Produce amazing videos for better storytelling
  • Onboard employees and minimize the risk of a “bad hire” situation
  • Design and communicate a successful employer branding strategy
  • Conduct soft skills assessments

Pre-conference Agenda

Wednesday, May 13, 2020

Pre-conference Workshop Registration and Continental Breakfast
7:30 a.m. – 8:30 a.m.

Half Day Pre-conference Workshops

(AM Only) Recruitment Marketing Strategy Design + Build: How to Think—and Act—like a Marketer to Attract Talent and Effectively Measure and Adapt to Achieve Success 
8:30 a.m. – 11:30 a.m.
Recruiters are marketers, even though they might not think they are! Think about it: Your job is to convince passive jobseekers or active candidates why they want to work for your organization. And, you might have a great employment brand in the marketplace, but unless you can effectively and consistently market the message underlying that brand, you could be missing out on attracting and hiring the type of talent that will help the organization grow.

This Recruitment Marketing Strategy Build-Out preconference workshop is designed to teach you how to: 

  • Design a silent “sales” pitch.
  • Build effective awareness campaigns.
  • Use data-driven marketing tools to measure your success.
  • Develop recruitment marketing content that effectively tells a story and answers candidates’ questions, no matter where they are in the hiring journey.
  • Evaluate the effective channels for delivering recruitment marketing content to prospective candidates.
  • Repurpose content to increase its value and impact.
  • Capitalize on your own personal digital brand to elevate your corporate brand.
  • And more!


(PM Only) DIY Video Recruitment Success: How to Conceptualize, Create Story Boards, and Shoot and Edit High-Quality Video Content to Attract Candidates
1:30 p.m. – 4:30 p.m.
If you had to boil down why someone would want to work for your company in just 30 seconds, could you do it? Let’s face it: Nowadays, video can be a powerful tool for connecting with prospective candidates, but you only get one chance to make a memorable first impression with video. During this intensive workshop, you’ll get hands-on tips from a professional video job ad producer on how to develop a storyline and “cut” your own recruitment videos. With the guidance of our video storytelling expert, you’ll take your video recruitment skills to a whole new level! And, you’ll leave this preconference workshop with a working video on a story angle of your choosing.

Main Conference Agenda

Day 1 — Thursday, May 14, 2020

Registration, Continental Breakfast, & Exhibits
7:00 a.m. – 7:55 a.m.

Welcome Remarks
7:55 a.m. – 8:00 a.m.

Opening Keynote | Recruiting Trends and Industry Outlook
8:00 a.m. – 9:00 a.m.
The Internet of Things isn’t just impacting our personal lives; it’s prime to disrupt the professional space, too. RecruitCon 2020 kicks off with a look at how to gear up for the technological changes impacting talent acquisition, the hottest trends for recruiting top talent, and the challenges recruiters face given the fast-paced changes taking place in today’s workplace.

Recruiting Hacks
9:10 a.m. – 10:25 a.m.
In just 15 minutes, each Recruiting Hack is packed with actionable tips on how to make your life as a recruiter a whole lot easier.

  1. Innovative Ways to Use Tech Tools to Reduce Time-to-Fill
    This Recruiting Hack will provide actionable insight on technological advances, like chatbots and automation, that can decrease your time-to-fill and make your day-to-day life a whole lot easier. And, you’ll get tips on how to evaluate vendors and determine if what they’re promising will really boost your efficiency.

  2. Employee Advocacy Done Right
    This Recruiting Hack will provide valuable tips for making sure your employee referral program does its job really well so you can build an army of employee advocates to help you score top talent. You’ll learn the challenges and pitfalls of establishing an employee referral program and the #1 thing you absolutely need your employee advocates to be doing for you to make the program a success.

  3. How to Turn Hiring Managers into All-Star TA Team Players
    If a hiring manager isn’t “playing nice” and isn’t acting like a member of your recruitment team, you’ve got a problem. But, fear not: This Recruiting Hack will teach you five ways to get your hiring managers to become all-star players on your talent acquisition team.

  4. Selling Candidates on Your Diversity and Inclusion (D&I) Pitch
    “We hire for diversity.” Oh, really? What does that really mean to your organization? And how can you ensure that candidates you’re trying to reach believe what you say? Relying on some stock photos and statistics to illustrate the diversity of your workforce and how inclusive it really is won’t cut it. This Recruiting Hack will explain the cultural attributes truly diverse, inclusive workplaces share and give you tips on types of D&I-related initiatives to cultivate so you can make the strongest pitch possible to the candidates you want to reach.


Networking, Refreshments, & Exhibits Break
10:25 a.m. – 10:40 a.m.

General Session Workshop | Evaluating the Strength of Your Employment Brand Against Competitors and Measuring the ROI of Branding Campaigns
10:40 a.m. – 12:40 p.m.
Get ready to roll up your sleeves and get to work during this intensive workshop, wherein you’ll conduct research to evaluate the strength of your employment brand against your competitors.

Our expert presenter, an employment brand guru, will walk you through how to:

  • Set up your employment brand goals.
  • Evaluate your employer ranking.
  • Measure your brand awareness by practicing “social listening” to find out how current/former employees and customers may influence perceptions about your employment brand—i.e., what they are posting, tweeting, and otherwise saying on social media.
  • Evaluate the quality of hire your employer branding campaigns are attracting.
  • And much more!


Networking Lunch & Exhibits
12:40 p.m. – 1:40 p.m.

Breakout Sessions (Concurrent Tracks)
1:50 p.m. – 2:50 p.m.

Learning Lab Session A

Social Media Strategy to Spark Multigenerational Engagement: Facebook, LinkedIn, Snapchat, Twitter, and More
There are more than 2.4 billion monthly users active on Facebook and about 575 million on LinkedIn. With Facebook’s ever-changing algorithms, you need to keep up with the optimal ways to continuously engage your target audience on it so you can boost exposure and expand reach. And, despite the fact that Facebook’s reach grew by about 10% overall last year, younger generations of workers may move toward other social platforms in the coming years. How can you ensure that you’re properly serving on social the needs and interests of the multigenerational workforce?

This Learning Lab will teach you how to:

    • Apply successful strategies for boosting Facebook page views.
    • Increase group membership on Facebook and LinkedIn.
    • Get more likes and see favorable results by promoting your hiring events on Facebook and LinkedIn.
    • Craft highly targeted ads and outreach campaigns for Facebook and LinkedIn to reach passive jobseeker prospects by location, education, employer, industry, job title, interests, and more.
    • Effectively use Snapchat, Twitter Chats, and other social media platforms to maintain a social media presence that resonates with the multigenerational workforce. 
    • And much more!


Learning Lab Session B

Transparent Recruiting: How to Avoid Bias and Discrimination Claims Stemming from Automated Screening Practices, Interview Questions, and More
Algorithms are used to take the bias out of hiring. But, what happens when the algorithms themselves are scanning out applicants based on a lack of relevant key words in their résumé? The fact is that algorithms can create a closed-loop system where only a select few applicants make it through to the next round of screening. But, is the system transparent? Is it designed to weed out a class or classes of protected workers, such as those protected under Title VII of the Civil Rights Act of 1964 (Title VII), the Age Discrimination in Employment Act (ADEA), the Americans with Disabilities Act (ADA), or other federal laws? And, are you confident that your job ads and your interview questions won’t be a source of potential legal liability for your organization in the event of an Equal Employment Opportunity Commission (EEOC) investigation or a lawsuit?

This Learning Lab will provide valuable insights on how to:

    • Evaluate how transparent and fair your automated applicant screening really is while learning about recent cases in which organizations have come under scrutiny because of the negative impact their automated screening practices allegedly had on applicants.
    • Phrase job-post wording in a way that doesn’t spark legal liability under Title VII, the ADEA, the ADA, or other federal laws.
    • Conduct interviews in a legally compliant—yet informative—manner to get the information you need to make sound hiring decisions. 
    • And more!


Networking, Refreshments, & Exhibits Break
2:50 p.m. – 3:05 p.m.

Breakout Sessions (Concurrent Tracks)
3:05 p.m. – 4:05 p.m.

Learning Lab Session A

‘Don’t Go Chasing Waterfalls’: Get Agile and Get Hiring!
You’ve written a job description and promoted the opportunity through what you believe are the appropriate advertising channels. You’ve gotten résumés, and you’ve screened those candidates accordingly. Then, you’ve invited the select few in for a round of tedious interviews and testing. Finally, when all is said and done, you’ve made an offer, and it’s been accepted. Sounds OK, right? Well, while this “waterfall” approach to hiring is the norm, it’s not the most effective way to hire. Think about it: You’re investing so much time and resources into a candidate you’ve likely spent a few hours with. There’s a better way, though, and this session is all about teaching you how to scrap the waterfall method of recruiting and dive into a more agile recruitment process.

You’ll learn step by step how agility differs from the waterfall approach to recruiting and how to:

    • Ask candidates the right questions to figure out who’s serious about working for your organization (and who’s applying without even reading the job description).
    • Set up a system to evaluate several applicants at the same time by assigning them microtasks.
    • Develop a seamless way to bring successful microtaskers on board as full-time hires.
    • Apply agile principles to develop an iterative process that will make your recruitment strategy easily adaptable to changing business needs.


Learning Lab Session B

Why Your Job Ads Aren’t Working and the 4-Step Formula for Changing That
Want to increase your job advertising engagement? Sure, who doesn’t. But how? This hands-on Learning Lab will provide examples of why many job advertisements fall flat and what recruiters can do to give them a facelift, with the potential of doubling, or even tripling, engagement.

You’ll learn how to:

    • Recognize what works and what doesn’t about your job ads and your competitors—including how to spot well-written, skills-related bullets to attract the right candidates.
    • Research job titles and improve hiring manager intake.
    • Apply a four-part structure to every job ad—and replicate this formula for any other communications about the job, e.g., LinkedIn Inmail, e-mails, etc.).
    • Hone your copywriting skills to improve response rates to your job ads, including responses for those hard-to-find candidates and passive jobseekers.
    • Measure the impact of your job postings.


Day 1 Closing Keynote
4:15 p.m. – 5:15 p.m.
Speaker and program to be announced soon!

Day 1 Adjourns
5:15 p.m.



Day 2 — Friday, May 15, 2020

Continental Breakfast & Exhibits
7:00 a.m. – 8:00 a.m.

BLR Breakfast and Learn: Learn how HRHERO.com can help you achieve recruiting success!
7:30 a.m. – 7:45 a.m.

Opening Day 2 Keynote | Rocking the Pitch—Storytelling for Maximum Impact
8:00 a.m. – 9:00 a.m.
You don’t get a lot of time to make that ever-important first impression, and you’d better have something really impactful to say in such a short amount of time. Otherwise you’ll miss the opportunity to make an important connection with a candidate. Day 2 of RecruitCon 2020 kicks off with an inspiring look at how to use storytelling concepts to develop—and rock—your recruitment pitch with a succinct, simple, and relatable story to draw in the target audience(s) you want to reach most, regardless of the method you’re using to communicate (e-mail, social media, face-to-face, etc.).

Recruiting Hacks
9:10 a.m. – 10:25 a.m.
In just 15 minutes, each Recruiting Hack provides actionable tips on how to make your life as a recruiter a whole lot easier.

  1. The Art of Salary Negotiation and Decision-Making
    Day 2’s Recruiting Hacks kick off with a look at how to make your discussions about salary and other terms and conditions of employment go the way you want them to. You’ll learn simple techniques for drilling down what’s most important to each particular candidate so you can devise a plan for effectively selling your offer.

  2. Converting Passive Jobseekers into Active Applicants
    How can you take a passive jobseeker to the active pool in 0 to 60? This Recruiting Hack will teach you the latest tricks for doing just that.

  3. Avoiding Flat Candidate Experiences That Could Sink Your Hiring Ship
    You want to attract the highest caliber of candidates. But, there are many hidden land mines in the candidate experience life cycle that could be turning those candidates off so they don’t want to consider working for your company. This Recruiting Hack will shed light on the most common candidate experience gaffes of today to avoid at all costs.

  4. Gen Z Is Fully Digital, But Should Your Recruitment Strategy Be?
    Gen Z represents the first fully digital group of employees in the workforce. And, with an estimated 61 million Gen-Zs entering the workforce, now is the time to figure out what they want from you as a recruiter—and how you can give it to them. This no-nonsense Recruiting Hack will bring you up to speed on how to strike the optimal tech-human balance to connect and foster relationships with Gen Z candidates. This will include tips on how to avoid campus recruiting mistakes that can turn off today’s latest college graduates.


Networking, Refreshments, & Exhibits Break
10:25 a.m. – 10:40 a.m.

Breakout Sessions (Concurrent Tracks)
10:40 a.m. – 11:40 a.m.

Learning Lab Session A

Soft Skills Assessments and Hiring for Growth and Leadership Potential
If you’re like most recruiters, you can often find yourself stuck with having to fill a specific job or jobs without having the qualified candidates you need to meet your goals. It’s time to stop thinking about hiring those who traditionally “fit the bill” for an open requisition and time to start approaching recruiting from a different perspective: one that focuses on a candidate’s potential for growth and his or her ability to be trained and pivot as needed to adapt to today’s agile workplace.

This Learning Lab will deliver:

    • The latest—and greatest—ways to identify candidates who can adapt easily to your organization’s changing needs
    • Examples of soft skills questions and assessments that can help you identify who’s a good long-term match for your business, regardless of the role he or she has applied for
    • Which “transferable skills” matter most and how to evaluate where each candidate falls on the rating scale for dependability, communication, organization, leadership, adaptability, and more
    • The emotional intelligence markers “star” candidates possess—and how to tell which candidates have that special something
    • Insights on how to identify uncommon—but highly sought-after—candidate strengths
    • And more!


Learning Lab Session B

E-Mail Drip Campaigns: How to Draft Compelling, Personalized, and Sincere Communications to Build Interest and Trust
This Learning Lab will walk you through the steps of developing an effective e-mail drip campaign to attract talent.

You’ll learn how to:

    • Apply various types of outreach—from initial through final contact—and what you should be focused on at each stage of outreach (and why).
    • Evaluate whether what you’re doing for an e-mail drip campaign is working and how to tweak your messaging if you’re not getting the results you want.
    • Include key players on the e-mail chain (and when) and why this could make or break the connection you’re trying to establish with a candidate. 
    • Follow the do’s and don’ts of e-mail drip campaigns—from naming your subject lines to writing the call to action and everything in between! 


Networking Lunch & Exhibits
11:40 a.m. – 12:40 p.m.

Breakout Sessions (Concurrent Tracks)
12:50 p.m. – 1:50 p.m. 

Learning Lab Session A

Path-to-Hire Candidate Experience Data Sets: Ensuring an Accurate Depiction of What’s Driving Quality Applicants to Your Company
This session will provide a road map for establishing a system for measuring your candidates’ path to hiring so you can better evaluate what’s driving them to apply and accept your offers. Plus, you’ll get insight into whether your recruiting efforts have yielded better candidates in less time.

Learning Lab Session B

Tales from the Onboarding Crypt: Nightmares to Avoid and How to Build Dreamy Experiences to Inspire and Engage New Hires 
You’ve closed the deal and the new hire starts on Monday. Fast forward to 2 months from now, and you’re back in the same position, with a hiring manager breathing down your neck about the open slot you’ve got to fill. “What happened?” you ask. We’ll tell you what happened! That new hire’s onboarding experience was horrible, and she disengaged essentially right away and jumped ship the first chance she got. This scenario can play out many times over if your onboarding strategy isn’t pristinely crafted and executed to foster engagement from day 1. This session has many tales from the hiring crypt to tell—with actionable points on what not to do if you want your new hires to succeed and thrive as valuable contributors at your organization.


Closing Keynote
2:00 p.m.  – 3:00 p.m.
Speaker and program to be announced soon!

Wrap-Up Announcements & Conference Adjourns
3:00 p.m.

 

Agenda Subject to Change
Sessions less than 1 hour in length are not eligible for HRCI/SHRM credit.

Location

Embassy Suites by Hilton Downtown Denver Convention Center
1420 Stout Street
Denver, CO 80203


Simplify Compliance / DecisionHealth has no affiliation with any third-party companies or travel assistance providers. Rooms should be booked directly with the event hotel using the official information provided on the website and in the brochure.