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Why Your Job Posts Aren’t Working and the 4-Step Formula for Changing That

Why Your Job Posts Aren’t Working and the 4-Step Formula for Changing That

Product Code: YRWA082420A

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Why Your Job Posts Aren’t Working and the 4-Step Formula for Changing That

Live Webinar: Monday, August 24, 2020

2:00 p.m. to 3:00 p.m. Eastern / 11:00 a.m. to 12:00 p.m. Pacific


WEBINAR SNAPSHOT: Learn how to avoid your job posts fall flat and how to give them a facelift, with the potential of doubling, or even tripling, engagement.


Want to increase your job post engagement? Sure, who doesn’t. But how? When hiring, it is important to put out the best job posting possible to attract the right candidates to fill your position.

This webinar will provide examples of why many job posts fall flat and what recruiters can do to give them a facelift, with the potential of doubling, or even tripling, engagement.

At the conclusion of this program, participants will be able to:

  • Recognize what works and what doesn’t about your job posts and your competitors—including how to spot well-written, skills-related bullets to attract the right candidates
  • Research job titles and improve hiring manager intake
  • Apply a four-part structure to every job post—and replicate this formula for any other communications about the job, e.g., LinkedIn InMail, e-mails, etc.
  • Hone your copywriting skills to improve response rates to your job post, including responses for those hard-to-find candidates and passive jobseekers from diverse backgrounds
  • Measure the impact of your job postings

About Your Presenter

Katrina KibbenKatrina Kibben

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media, a research-based recruitment marketing consultancy. For most of her career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver smart recruitment marketing that makes the right people apply. She has also spoken at events around the world and written for HRTech Blog, HR.com, RecruitingDaily and many other digital publications.