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Job Descriptions: Pro Tips on Drafting Compelling Messaging to Attract the Right Types of Candidates - On-Demand

Job Descriptions: Pro Tips on Drafting Compelling Messaging to Attract the Right Types of Candidates - On-Demand

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Job Descriptions: Pro Tips on Drafting Compelling Messaging to Attract the Right Types of Candidates - On-Demand

Webinar now available On-Demand.

WEBINAR SNAPSHOT: Learn how to draft job descriptions with compelling messaging to attract the right type of talent given the job you’re looking to fill.

You’ve got an open requisition and you’ve posted an ad with the job description on virtually every job board imaginable. Applicants are trickling in but none of the candidates seem right for the job. This happens all the time, and it can turn into a huge time waster for the HR and recruiting teams.

With such a low unemployment rate, the quest to covet talent against your competition can be fierce, making job listings a competitive endeavor. So, what sets winning job descriptions apart from the competition? There are several things—things Rebecca Barnes-Hogg of YOLO Insights will reveal on September 25.

Use this on-demand webinar where Barnes-Hogg, a passionate crusader who helps businesses find ideal-match candidates, will reveal the secrets to crafting a compelling message about the position you’re seeking to fill, so the right candidates apply for the job.

You’ll learn how to:

  • Identify what to include in the job description—and what to leave out
  • Determine the tone of the job description so it represents your organization’s brand and resonates well with prospective hires
  • Infuse job descriptions with a colorful picture of what it’s really like to work for your organization—to give candidates a better idea of your mission, values, and culture
  • Format your job descriptions for better recruiting results so they go beyond standard keywords, job duties, tasks, qualification, and experience-related requirements and really stand out to would-be candidates
  • Use the job description as a tool for attracting a smaller pool of talent that’s right for your organization—so you don’t have to waste time sifting through applications for those mass-apply candidates who aren’t a good match
  • Avoid taboo job description wording that could land you in legal hot water or otherwise turn off applicants
  • Put yourself in the mindset of Your Ideal Employee when drafting job descriptions
  • Include a call to action designed to reap the results you want—attracting the right type of talent for the role you’re hiring for
  • Test what you’ve drafted to ensure that the job description translates well on mobile since most candidates use their phones or tablets to scroll through postings
  • Effectively use bullets and headers for things like responsibilities and requirements
  • Develop an opening pitch to grab—and hold—a candidate’s interest


About Your Presenter

Rebecca Barnes-HoggRebecca Barnes-Hogg
Founder/Lead Consultant
YOLO Insights®

Rebecca Barnes-Hogg is a serial connector of small businesses with their ideal employees. She first discovered this talent as a teenager when she helped her high school classmates find summer jobs. Her career in corporate America encompassed all facets of business. Barnes-Hogg recognized early on that at the center of every business is its people. Throughout her career, she excelled at putting the right people in the right positions to make things happen. In 2010, she founded YOLO Insights® to make sure that no small business is held back because they are unable to find the talented people they need. Her passion for hunting purple unicorns (or in real life words, ideal employees) shows in the transformations she helps small businesses achieve.

Barnes-Hogg’s recruiting insights have been featured in Business News Daily, U.S. News & World Report, CBS Small Business Pulse, MarketWatch, Hotel Executive, and HR Magazine. She is the author of The YOLO Principle, The Ultimate Hiring Guide for Small Business. She is also a coauthor of Rethinking Human Resources, a 2015 anthology edited by Kevin Williamson and Cathy Fyock.

Barnes-Hogg holds a master’s degree in human resources management and a bachelor’s in business management. She holds the HR Certification Institute’s Senior Professional in Human Resources (SPHR) certification and the Society for Human Resource Management’s Senior Certified Professional (SHRM-SCP) certification.