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2022 EmployER Engagement & Retention Master Class: Cohort 4 | Delivering a New Approach - On-Demand

2022 EmployER Engagement & Retention Master Class: Cohort 4 | Delivering a New Approach - On-Demand

Product Code: VER10252022

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2022 EmployER Engagement & Retention Master Class: Cohort 4 | Delivering a New Approach -

Now Available On-Demand.

Program Length: 4 hours

A global pandemic, shrinking labor force, and highly competitive environment have all created the conditions where employers MUST bring a new approach to engaging and retaining their employees.

Based on the bestselling book, EmployER Engagement – The Fresh and Dissenting Voice on the Employment Relationship, this Master Class aims to challenge the status quo on how we think about attraction, engagement, and retention in today’s extremely competitive marketplace. With today’s hyper competitive U.S. job market, employees have the power in deciding where they chose to work. Because of these market conditions, it is necessary for organizations to engage their employees, rather than expect employees to engage with their organization.

Companies need to rehabilitate their approach to attracting, engaging, and retaining their employees to coincide with the current job market. This highly engaging Master Class cohort will help prepare you to become an industry leader in how to update and revitalize your organization’s management of its workforce. Employee engagement as a concept is “tired” and not working. It is time for a new idea. It is time for EmployER Engagement.

Danny Nelms, President of Work Institute and Kim Nowell, Principal and Founder at KWaN Partners, deliver an interactive, thought provoking, and ultimately game changing program that will give you a new perspective on engaging and retaining your employees. Through active dialogue, breakout groups, and hands on activities attendees will learn from each other and explore strategies and real-world applications. Each cohort will also feature guest speakers who will share their insights and successes.

This special 4-day event spread across the entire year features data and insights from both EmployER Engagement and Work Institute’s industry leading Retention Reports that have been cited by USA Today, Forbes, Wall Street Journal, SHRM, and more.

You’ll learn:

  • About today's market conditions and why they now demand that we take a closer look at how we manage employee engagement and retention in your organization.
  • The flaws and myths in the current thinking related to attraction, retention, and employee engagement?
  • Organizational behavior towards employees through a cost-benefit lens.
  • The EmployER Engagement and retention approach through an action research model.
  • How a needs assessment approach uncovers action requirements throughout the employment lifecycle.
  • What needs to change in the gathering of employee voice in today's “employee-in-control” marketplace.
  • How to apply a bottom-up approach to action planning and accountability as the most targeted, effective approach.

Be sure to join us for the 3 other EmployER Engagement & Retention Master Classes in the series:

*Registrants will have access for 60-days from purchase.

2022 EmployER Engagement & Retention Master Class: Cohort 4 | Delivering a New Approach -


15 minutes
General Cohort Recap and Feedback

Presenters Danny Nelms and Kim Nowell will spend the first few minutes recapping the previous cohorts and soliciting feedback from the group.

45 minutes
Gaining Leadership Commitment

The foundation of the EmployER Engagement approach is that employers MUST take responsibility for creating the conditions where employees are most like to be engaged. Achieving this objective is a journey, not an event. Gaining leadership commitment to this critically strategic initiative will be necessary to drive real results.

30 minutes
BREAKOUT: Dealing with Leadership Pushback

After the break, attendees will gather in small groups and discuss ways they can counter leadership pushback when pitching ideas up the corporate chain on command. Once the breakout ends, attendees will come back and discuss their key takeaways with the larger group.

1 hour
Measuring Engagement for Long-Term Success

Improving engagement and retention in any organization requires on-going purposeful intervention. The foundation of the action-research model learned in Cohort 3 requires that employers have reliable measurements of the employment climate, and that regular and on-going actions are implemented to improve on workplace conditions.

30 minutes
Guest Speaker: Case Study

After the break, a guest speaker will join Nelms and Nowell to uncover findings from a recent case study that will help drive home all the points made throughout this program.

15 minutes
What’s Next

Nelms and Nowell will wrap up this dynamic event by discussing what's next in employee engagement and how you can stay on top of the latest trends to keep your top talent engaged and retained for decades to come.

2022 EmployER Engagement & Retention Master Class: Cohort 4 | Delivering a New Approach -


Danny NelmsDanny Nelms, President, The Work Institute

As President at The Work Institute, coauthor of the bestseller Employer Engagement: The Fresh and Dissenting Voice on the Employment Relationship, Danny Nelms is an agent of change, a thought leader, and an expert in helping companies forge new directions that improve business results.

His insight into the human capital dynamics of organizations, based on sound data-driven research, uniquely positions Nelms to provide valuable recommendations for the challenges that organizations face and allows him to provide companies with the tools they need to successfully manage organizational improvement.

Nelms received a Bachelor of Business Administration from Georgia State University and a Master of Business Administration from the Massey School at Belmont University.

Kim W. NowellKim W. Nowell, Principal and Founder at KWaN Partners, LLC

Kim Nowell is a senior Human Resources consultant who works with a wide a variety of organizations on broad-based Human Resources projects, culture, transformation, and change management initiatives.

Prior to entering the consulting arena, Nowell served as the Executive Vice President of Human Resources and Chief People Officer for Save-A-Lot in St. Louis. In this role, she was responsible for the talent acquisition, learning and organizational development, total rewards, Human Resources business partnerships, and the internal communications functions of the enterprise.

Nowell has served in similar capacities in other organizations as well, often as the first strategic Human Resource executive invited to join the team. With experience in private equity, family owned, and public traded businesses, Nowell has a broad organizational view. She worked to effectively deliver transformational human capital initiatives while creating alignment with each company’s people and financial objectives.

Nowell has diverse experience in industries including transportation, insurance, consumer services, manufacturing, retail, hospitality, and financial services, with a proven proficiency in successfully growing companies through effective Human Resources leadership.

Earning her Master of Arts degree in Industrial and Organizational Psychology from Middle Tennessee University and a Bachelor of Arts degree in Psychology from the University of Tennessee, she resides with her family in Franklin.

2022 EmployER Engagement & Retention Master Class: Cohort 4 | Delivering a New Approach -

Credit Information

HR Certification Institute HRCI

SHRM Preferred Provider

The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.

HR Certification Institute’s®official seal confirms that Business & Legal Resources (BLR) meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®. This Program has been approved for 4 HR (Global)  recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at
The credits expire 12/31/22.

Business & Learning Resources (BLR) is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP. This program is valid for 4 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit the SHRM Certification website at
The on-demand credits expire 12/31/22.

Business & Learning Resources (BLR) is recognized by HCI to offer recertification credits toward a 3-year HCI Certification. This program is valid for 4 HCI Credits. For more information about recertification, please visit the HCI Certification website at