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2022 EmployER Engagement & Retention Master Class: Cohort 3 | Measurement Principals of Engagement & Retention

2022 EmployER Engagement & Retention Master Class: Cohort 3 | Measurement Principals of Engagement & Retention

Product Code: VER06282022

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2022 EmployER Engagement & Retention Master Class: Cohort 3 | Measurement Principals of Engagement & Retention

Tuesday, June 28, 2022
12:00 p.m. – 4:00 p.m. Eastern 

A global pandemic, shrinking labor force, and highly competitive environment have all created the conditions where employers MUST bring a new approach to engaging and retaining their employees.

Based on the bestselling book, EmployER Engagement – The Fresh and Dissenting Voice on the Employment Relationship, this Master Class aims to challenge the status quo on how we think about attraction, engagement, and retention in today’s extremely competitive marketplace. With today’s hyper competitive U.S. job market, employees have the power in deciding where they chose to work. Because of these market conditions, it is necessary for organizations to engage their employees, rather than expect employees to engage with their organization.

Companies need to rehabilitate their approach to attracting, engaging, and retaining their employees to coincide with the current job market. This highly engaging Master Class cohort will help prepare you to become an industry leader in how to update and revitalize your organization’s management of its workforce. Employee engagement as a concept is “tired” and not working. It is time for a new idea. It is time for EmployER Engagement.

Danny Nelms, President of Work Institute and Kim Nowell, Principal and Founder at KWaN Partners, deliver an interactive, thought provoking, and ultimately game changing program that will give you a new perspective on engaging and retaining your employees. Through active dialogue, breakout groups, and hands on activities attendees will learn from each other and explore strategies and real-world applications. Each cohort will also feature guest speakers who will share their insights and successes.

This special 4-day event spread across the entire year features data and insights from both EmployER Engagement and Work Institute’s industry leading Retention Reports that have been cited by USA Today, Forbes, Wall Street Journal, SHRM, and more.

You’ll learn:

  • About today's market conditions and why they now demand that we take a closer look at how we manage employee engagement and retention in your organization.
  • The flaws and myths in the current thinking related to attraction, retention, and employee engagement.
  • Organizational behavior towards employees through a cost-benefit lens.
  • The EmployER Engagement and retention approach through an action research model.
  • How a needs assessment approach uncovers action requirements throughout the employment lifecycle.
  • What needs to change in the gathering of employee voice in today's “employee-in-control” marketplace.
  • How to apply a bottom-up approach to action planning and accountability as the most targeted, effective approach.

Be sure to join us for the 3 other EmployER Engagement & Retention Master Classes in the series this year:

Register for all 4 EmployER Engagement & Retention Master Class cohorts (together in one transaction) and save 15% with promo code EMP15BUNDLE at checkout!

Attendees of this virtual master class will also receive 60-day access to the on-demand recording.

2022 EmployER Engagement & Retention Master Class: Cohort 3 | Measurement Principals of Engagement & Retention


12:00 p.m. – 12:15 p.m.
Recap of Cohort 2 and Feedback

Presenters Danny Nelms and Kim Nowell will spend the first few minutes recapping the previous cohort and soliciting feedback from the group.

12:15 p.m. – 12:45 p.m.
The Financial Implications of Engagement

Employee engagement and retention both can have significant financial impact on organizations. Any effort to improve employee engagement and retention should begin with defining the financial gains that organizations will obtain if improvements are made. Participants will learn a simple approach to calculating cost of turnover and a model for measuring workforce productivity.

12:45 p.m. – 1:15 p.m.
BREAKOUT: Calculate My Organization’s Productivity and Cost of Turnover

Once attendees learn Nelms' and Nowell's approach for calculating turnover, they will break out into small groups and assist each other with analyzing and calculating employee engagement costs for each other's organizations.

1:15 p.m. – 1:30 p.m.

1:30 p.m. – 1:45 p.m.

Upon returning from the break, attendees will come together as a group and debrief their findings. Who had the highest costs? Who had the lowest? What was the average for the whole class? Uncover the answers to these questions in this engaging session!

1:45 p.m. – 3:15 p.m.
The Voice of the Employee Approach

In today’s ultra-competitive and challenging environment, the voice of the employee must be a priority for organizations. Employee surveys have become a standard practice in most organizations. Too often these surveys are methodologically flawed and fail to provide the data necessary to make evidence-based decisions.

The "Voice of the Employee" approach must take into consideration the best methods and requires listening across the entire employee life cycle. Once conducting effectively, communication with leaders and front-line staff is critical.

3:15 p.m. – 3:30 p.m.

3:30 p.m. – 4:00 p.m.
Q&A, Session Feedback, and Closing Remarks

At the end of this cohort, attendees will have the opportunity to ask our expert speakers any lingering questions they may have. Nelms and Nowell will also provide a glimpse into what will be sharing during the final cohort, taking place on October 25, 2022.

2022 EmployER Engagement & Retention Master Class: Cohort 3 | Measurement Principals of Engagement & Retention


Danny NelmsDanny Nelms, President, The Work Institute

As President at The Work Institute, coauthor of the bestseller Employer Engagement: The Fresh and Dissenting Voice on the Employment Relationship, Danny Nelms is an agent of change, a thought leader, and an expert in helping companies forge new directions that improve business results.

His insight into the human capital dynamics of organizations, based on sound data-driven research, uniquely positions Nelms to provide valuable recommendations for the challenges that organizations face and allows him to provide companies with the tools they need to successfully manage organizational improvement.

Nelms received a Bachelor of Business Administration from Georgia State University and a Master of Business Administration from the Massey School at Belmont University.

Kim W. NowellKim W. Nowell, Principal and Founder at KWaN Partners, LLC

Kim Nowell is a senior Human Resources consultant who works with a wide a variety of organizations on broad-based Human Resources projects, culture, transformation, and change management initiatives.

Prior to entering the consulting arena, Nowell served as the Executive Vice President of Human Resources and Chief People Officer for Save-A-Lot in St. Louis. In this role, she was responsible for the talent acquisition, learning and organizational development, total rewards, Human Resources business partnerships, and the internal communications functions of the enterprise.

Nowell has served in similar capacities in other organizations as well, often as the first strategic Human Resource executive invited to join the team. With experience in private equity, family owned, and public traded businesses, Nowell has a broad organizational view. She worked to effectively deliver transformational human capital initiatives while creating alignment with each company’s people and financial objectives.

Nowell has diverse experience in industries including transportation, insurance, consumer services, manufacturing, retail, hospitality, and financial services, with a proven proficiency in successfully growing companies through effective Human Resources leadership.

Earning her Master of Arts degree in Industrial and Organizational Psychology from Middle Tennessee University and a Bachelor of Arts degree in Psychology from the University of Tennessee, she resides with her family in Franklin.

2022 EmployER Engagement & Retention Master Class: Cohort 3 | Measurement Principals of Engagement & Retention

Frequently Asked Questions

What computer set-up do I need to attend this class?

This will be hosted on Zoom. Attendees should have access to a computer that has a microphone and speakers/headphone connection to participate. There is also an option to dial in if needed. You can read the full system requirements for Zoom by visiting You can also test your system by visiting [].

For the best overall and highest quality connection experience we recommend using the Zoom Meetings application, but if you cannot download or run the application, you may join via a Google Chrome, Mozilla Firefox, or Safari web browser by going to, clicking on “Join a Meeting” at the top of the window, and entering the meeting information; please be sure to enter your full name when prompted. You can also click on the link provided and choose “Join from Your Browser” at the bottom of the window (just cancel the app initiation as needed). For complete instructions see

2022 EmployER Engagement & Retention Master Class: Cohort 3 | Measurement Principals of Engagement & Retention

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