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2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

Product Code: VEM02172022


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2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

Thursday, February, 17, 2022
12:00 p.m. – 3:30 p.m. Eastern 

Employer branding refers to influencing how your organization is perceived as an employer. Employers put a lot of effort into ensuring their organization is well-positioned and has a good reputation. Doing so can significantly affect the number and quality of applicants the company receives. In other words, having a good reputation among employees and potential employees can positively impact the quality of applicants an organization attracts.

Having a revered employment brand can also impact employee productivity. If an employee feels the company is a good place to work, he or she is more likely to be happier and more productive. It can also impact retention and turnover for many of the same reasons. When employees feel they work for a well-respected company, they’re less likely to leave.

Now that you understand the importance employer branding has on the employee and candidate experience, where do you begin? Creating and maintaining an effective brand starts from the top down and without leadership buy-in, your branding efforts will fall flat.

Join branding expert Mila Grigg, CEO of MODA Image and Brand Consulting, on February 17, 2022, for a brand-new master class! This engaging and informative training is designed to help you hone your leadership skills to create an impactful brand that will help you attract and retain talent for years to come.

Attend this virtual workshop and learn:

  • What a brand "filter" is and how to develop one,
  • How to build and use your personal brand values throughout the organization,
  • How your personal brand impacts the overall employer brand,
  • Why self-awareness matters when creating and maintaining a brand,
  • How emotional intelligence (EQ) impacts your organization's brand,
  • How to build EQ in yourself and help develop it in among your workers,
  • Next steps for implementing EQ across your organization,
  • How to grow their leadership muscle regardless of position,
  • And more!

*Attendees of this virtual master class will also receive 60-day access to the on-demand recording.

2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

Agenda

Thursday, February 17, 2022
*All times are Eastern

12:00 p.m. – 12:05 p.m.
Speaker Introduction

12:05 p.m. – 1:05 p.m.
How Personal Branding Impacts the Employer Brand

What is a brand? How do you build it, what does it mean, and why should you care? And better yet, what is a corporate brand? In this kickoff session, we'll discuss aligning your personal brand with your job/position and even company brand. Attendees will share how their personal brand impacts how they represent their company, services/product, and career advancement. You'll then discuss developing a brand filter—both personally and professionally—and learn how to build and use personal brand values throughout the organization.

1:05 p.m. – 1:30 p.m.
Uncovering the WHY Moment

After identifying how your personal brand impacts the overall employer brand, attendees will briefly learn about why branding is so important, to help gain a greater understanding. Mila will present a powerful video that will help elicit conversation among attendees. This impactful video will help stir some great conversation and inspire attendees throughout the program.

1:30 p.m. – 2:15 p.m.
Emotional Intelligence (EQ) and Its Impact on the Employer Brand

Emotional intelligence (EQ), or self-awareness, is no longer a "nice to have" soft skill. It is the key to success. EQ and self-awareness are crucial in developing the right relationships and ensuring the best conversations. Being able to be aware of signals, pick up on signs, research prior to meetings, and being prepared for high-level conversations is a must.

This session will cover self-awareness stats and data, examples, and why it matters in your branding strategies. You'll also learn:

  • Examples of how to use it daily at work–on the phone, video meetings, and even e-mail,
  • How to build EQ in yourself and help develop it in among your workers, and
  • Next steps for implementing EQ across your organization.

2:15 p.m. – 2:30 p.m.
BREAK

2:30 p.m. – 3:00 p.m.
Brand Leadership: Defining and Implementing Across Your Organization

What is leadership in your organization? What does a leader look like, sounds like? How does a leader network and greet others? Leadership behavior is vital for a successful employer brand, but where do your leaders even begin?

In this session, attendees will learn the five levels of leadership and how to establish positional leadership, which is not enough. Attendees will also learn how to grow their leadership muscle regardless of position.

3:00 p.m. – 3:30 p.m.
Storytelling and the Employer Brand: A Powerful Relationship for Maximum Talent Attraction and Retention

Whether sharing in-person or online, working on your storytelling ability allows you to network quickly and efficiently. Storytelling engages an audience, creates visibility and connection, and elevates your brand in a way that facts and data alone cannot do. When colleagues know each other’s stories, they can leverage those to create deeper connections and cross promote one another and the company. In this final session, you'll learn:

  • Why stories matter and how to successfully share your stories on LinkedIn,
  • Ways to share your value without selling a story,
  • How to navigate brand hits by taking control of your personal narrative, and
  • Methods for being intentional about connecting through brand stories.

2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

Speaker

Mila GriggMila Grigg, CEO of MODA Image and Brand Consulting, doesn’t simply talk about doing it – she has DONE it. She believes you should speak based upon experience, not opinion … through immense trials and 20 years of branding experience, she has grown her company to be respected as the premier personal and corporate branding group in the United States.

Forty years of life with 80 years of experience in leadership, branding, marketing, coaching, and entrepreneurship in a time when the world is changing at breakneck speed—Grigg has been tested, tried, and built from years of doing the work rather than simply reading about it. Her personal story of building a personal brand, and her business, while in the middle of an incredible personal trial is an authentic story that has engaged, inspired, and led people to build their own personal brands without fear.

Her story of raising her children, building her business, supporting her husband while he was in prison for mail fraud, all the while working her face off to become one of the leading consultants in her field, has inspired thousands. She knows that building personal brand isn’t easy, but because of her own experience these past 20 years, she has proven she is the expert based upon experience, not opinion, time and time again.

MODA Image and Brand Consulting serves companies in the ranks of the Fortune 100 to 500 listings, private practices, and private companies with her program Brand Drives Everything. Her company has advised professional firms, executive suites, and even placed senior executives in their corporate dream jobs. As a business owner and someone who has worked in and up the leadership, image and brand business, Grigg brings something of added value to every client she has, sharing her strong faith, hard work ethic, values, integrity, extensive relationships, and business savvy with everyone she serves.

2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

Frequently Asked Questions

What computer set-up do I need to attend this class?
This will be hosted on the GoToMeeting platform. Attendees should have access to a computer that has a microphone and speakers to participate, there is also an option to dial-in over a phone line if you need to connect on your phone.
You can read the full system requirements for GoToMeeting by visiting:
https://support.goto.com/meeting/help/system-requirements-for-attendees-g2m010003.
You can also test your system by visiting: https://support.logmeininc.com/gotomeeting/get-ready.

2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

Credit Information

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