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Crisis Management and Communication: Managing the Message on Social Media to Avoid Backlash and Boycotts - On-Demand

Crisis Management and Communication: Managing the Message on Social Media to Avoid Backlash and Boycotts - On-Demand

Product Code: YHWA090721A

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Crisis Management and Communication: Managing the Message on Social Media to Avoid Backlash and Boycotts - On-Demand

Webinar now available On-Demand.

Length: 1 hour

WEBINAR SNAPSHOT: Learn to recognize the threat of potential social media crises to your company’s reputation before they occur, and to mitigate consequences should they arise, by attending this informative webinar.

In today's business environment, it's not enough to have a crisis management plan or policy that has never been used or tested; you need to ensure that your company has a solid plan in place.

And it's not just natural disasters you need to be prepared for either, crises come in all shapes and sizes these days, and many employers are facing new "crises" brought on by social media and internet criticism.

For instance, on Valentine's Day this year, the Massachusetts' Bay Transit Authority (MBTA) asked Twitter followers to tweet what they love about MBTA, right in the middle of controversy surrounding fare increases and ongoing rail construction. Needless to say, MBTA customers used the opportunity to voice their complaints, resulting in a giant internet "fail" for MBTA.

Employers need to be aware of the fact that attacks on the value of your products or services are now started by social media antagonists, as well—some with an agenda to try to drive you out of business or ruin your client and customer relationships. In the past, these attacks were typically driven by disgruntled current or former employees, or even your competitors. Now everyone has a way to voice their opinions, whether your company likes it or not.

To protect against social media backlash, you must be able to recognize crises before they happen, and Dr. Steve Albrecht is here to help!

At the conclusion of this program, participants will be able to: 

  • Recognize crisis management events before they happen and adequately prepare.
  • Evaluate business continuity plans.
  • When and how to respond to problems that become public.
  • How to devise a consistent message that shows your organization is taking action to address the perceived problem.
  • Acquire tips on how to better manage your messages for social media and mainstream media.
  • How to engage with the media to show your willingness to be open and transparent.
  • The best ways to keep your employees informed.
  • What to respond to, and when to keep silent.
  • When “No comment,” “It’s a personnel matter,” or “We’re looking into it” won't work.
  • How to train management and employees on a consistent response.
  • How to keep things on a positive note, without minimizing the problem.

About Your Presenter

Steve AlbrechtDr. Steve Albrecht
SHRM Certified Professional

ASIS Certified Protection Professional
ATAP Certified Threat Manager

As a consultant, trainer, author, and keynote speaker, Dr. Steve Albrecht has trained thousands of employees, live and online, in leadership, management, and supervisory topics, ranging from harassment prevention and substance abuse awareness, to performance evaluations and team conflict resolutions.

Albrecht holds a doctorate in Business Administration, an MA in Security Management, a BS in Psychology, and a BA in English. He is board certified in HR, security, employee coaching, and threat assessment.

Albrecht is the author of: Crisis Management for Corporate Self-Defense; Fear and Violence on the Job; and Ticking Bombs: Defusing Violence in the Workplace. In addition, he has written 24 books on business, service, leadership, security, and criminal justice topics.

Credit Information

Credits for this program expired on 12/31/21.