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Selling Safety to the C-Suite: Effectively Leverage Data and Metrics to Gain Buy-In from Upper Management

Selling Safety to the C-Suite: Effectively Leverage Data and Metrics to Gain Buy-In from Upper Management

Product Code: YSWA122017

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Selling Safety to the C-Suite: Effectively Leverage Data and Metrics to Gain Buy-In from Upper Management

Live Webinar: Wednesday, December 20, 2017

1:30 p.m. to 3:00 p.m. Eastern / 10:30 a.m. to 12:00 p.m. Pacific


WEBINAR SNAPSHOT: Learn how to best apply ROI for your safety programs and communicate data effectively to upper management to ensure your safety program gets the funding it needs.



One of the most important ways senior management evaluates a given program is through well-chosen metrics and data. Senior managers need to know exactly what those data and metrics are telling them to ensure things are on track and to determine what changes need to be made to improve results.

Since the “bottom-line” drives most activity and decisions, one of the key financial measurements for an organization is Return on Investment (ROI). Major decisions within a company are made based on the results a given investment will return, and if ROI is addressed correctly, it can be of immense value for identifying and justifying safety related investments. The key is proving to senior management that your safety program will have a positive ROI, and that it deserves the funding it needs to be successful. And in order to prove that ROI, you need to understand which metrics to track and how to build your case for safety funding.

Join us on December 20th when Fran Sehn, VP of Risk Control and Claims Advocacy at Willis Group, will explain how to understand and best apply ROI for your safety program, how to determine the most useful tools for tracking progress, and learning how to communicate data and metrics in an effective manner that will gain buy-in from upper management.

You’ll learn:

  • What ROI is and how it is used throughout an organization for making investment decisions
  • How to perform an ROI assessment for a safety project and the considerations to account for (best estimates, projections, uncertainty of variables, etc.)
  • The key components that would be used for performing ROI for a typical safety project
  • How to develop “defensible” data based on best assumptions for applying ROI to a safety project especially for cost avoidance and human capital variables
  • Communicating the findings of safety ROI assessment to senior management in an effective way
  • Safety metrics and data that have proven useful in tracking program and project performance

About Your Presenter:

Fran SehnFran Sehn
Vice President- Risk Control and Claims Advocacy
Willis Group

Fran Sehn is the Vice President, Risk Control and Claims Advocacy, for Willis of PA. He is the foundry practice leader and provides risk control consulting service for both ferrous and non-ferrous foundries in the US. His consulting work also includes providing safety audits, hazard assessments, risk assessment training, change management efforts and safety training for a variety of manufacturing, commercial and industrial clients. Mr. Sehn is an OSHA Outreach Trainer for General Industry and Construction and a frequent speaker and lecturer on safety, risk management and workers’ compensation issues. 

Have a specific question related to the topic of this audio conference? Post it here and get an answer during the event, time permitting, or in a follow-up e-mail from the audio conference presenter. This is only available to audio conference registrants.

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