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Safety Culture 2017: Buy-In, Behavior, and Other Keys to Making Safety Stick

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Safety Culture 2017:
Buy-In, Behavior, and Other Keys to Making Safety Stick

September 11-12, 2017 | Austin, Texas

CONFERENCE SNAPSHOT: Safety Culture 2017 will show employers how to enhance performance and strengthen safety compliance through culture, using tactical strategies implemented at real VPP sites and other successful workplaces.

You’ll get practical, proven strategies for:

  • Aligning management and supervisors under one shared vision of safety and health objectives
  • Getting safety program buy-in from far-flung teams, freelancers and other workers
  • Implementing processes that create accountability for compliance, so safety becomes everyone’s responsibility
  • Evaluating and fine-tuning incentives & disciplinary systems to ensure maximum effectiveness
  • Restructuring your safety committee model to allow it to function at peak performance
  • Optimizing reporting, hazard tracking and other measurement metrics
  • Building essential leadership skills so you create a pipeline of safety advocates

What to expect at Safety Culture 2017:

  • Safety Culture's intimate forum will encourage deep networking with your peers and expert presenters and idea-sharing around safety culture improvement
  • The agenda features lively presentations and interactive workshops that will keep you engaged as you learn how best to engage your workers
  • You will leave with a powerful action plan to improve culture at your organization based on case study examples and proven tactics
  • The program is preapproved for critical recertification points that you can apply toward professional development

Event Details:

  • 1.5 day live event 
  • Day One - 7:00 – 8:00 a.m. Registration/Breakfast 
    8:00 – 5:00 p.m. Conference Sessions
  • Day Two – 7:00 – 8:00 a.m. Breakfast 
    8:00 – 12:00 p.m. – Conference sessions
  • Pricing:
    $695 Regular Price
    $278 Materials Only



Austin, Texas - September 11-12, 2017

The Marriott Austin Downtown/Convention Center is COMPLETELY BOOKED. SEE BELOW for other local hotel options!

Marriott Austin Downtown Convention Center - COMPLETELY BOOKED
300 East 4th Street 
Austin, Texas 78701


Hilton Garden Inn Austin – .4 mile from conference
500 N Interstate 35
Austin, Texas, 78701
Phone: (512) 480-8181
Book online:

Hyatt House Austin/Downtown – .5 mile from conference
901 Neches Street
Austin, Texas 78701 USA
Phone: (512) 391-0000
Book online:

Omni Austin Hotel Downtown – . 3 mile from conference
700 San Jacinto at 8th Street
Austin, Texas 78701
Phone: (512) 476-3700
Book online:

Radisson Austin – .3 miles
111 E Cesar Chavez St, Austin, TX 78701
Phone: (512) 478-9611
Book online:

The Westin – .1 mile from conference
310 E 5th St, Austin, TX 78701
Phone: (512) 391-2333
Book online:

AGENDA DAY 1 | September 11, 2017

Registration & Breakfast
7:00 a.m. – 7:55 a.m.

Welcome Remarks
7:55 a.m. – 8:05 a.m.

Opening Keynote: Say Yes to Safety
Presented by: Graham Neil and Donovan Workun, Power of Yes
8:05 a.m. – 9:05 a.m.
Are you looking for fresh, fun, and innovative ideas on how to get the workforce to say “yes” to safety? Of course, who isn’t! Safety Culture 2017 kicks off with Say Yes to Safety, which will illustrate the power of improv for helping to prevent injury, promote co-operation, and inspire positive working environments. Donovan Workun, three-time world improvising champion, and Graham Neil, internationally award-winning television reporter, will teach you how to use improv skills to create and maintain a safe work environment and build positive mutual relationships that work—a key element in modern approaches towards workplace safety. This hands-on, exercise-based session will teach you 3 cornerstones of staying safe—to look, listen, and react. Plus, you’ll learn how to:

  • Think on your feet
  • Become more aware of your surroundings
  • Better concentrate on tasks—including how to keep repetitive jobs interesting
  • Support each other and work cooperatively so everyone can be truly safe
  • Build your organization’s “Culture of Yes!” from the ground up

Practical Steps for Getting Buy-In: Creating an Activities Infrastructure to Influence Safety Culture Success
Presented by: Eric Svendsen, Ph.D., CEO, safetyBUILT-IN
9:10 a.m. – 10:10 a.m.
Managers and line supervisors play an integral role in safety culture success. The critical question for safety leaders to ask is how members of your workforce should change their behavior to strengthen a safety culture. This workshop will provide you with practical tools to ensure that your safety culture goals are carried through every level of your organization, by introducing you to “safety culture activity menus.” These defined sets of specific safety culture activities, which are broken down by employees’ respective levels within the organization, include activity menu “options” that are tied to annual performance reviews. Use these menus to:

  • Inspire employees, supervisors and managers to lead and promote a strong safety culture 
  • Give them direction for leading safety that will demonstrate their commitment to your underlying cultural mission and goals

Networking and Refreshments Break
10:10 a.m. – 10:30 a.m.

Safety Orientation and Onboarding: 3 Steps for Instilling Cultural Conformity from the Get-Go and Reinforcing Expectations Along the Way
Presented by: Josh LeBrun, eCompliance
10:30 a.m. – 11:30 a.m.
Sometimes “conformity” can have a negative connotation. But, when it comes to creating a safety culture that sticks, conformity is critical. Organizations with the strongest safety cultures all have one thing in common: During orientation, new employees are indoctrinated into a shared belief system that upholds safety as a core value and educated on the far-reaching impact of poor workplace safety practices. A successful safety culture is not achieved by simply offering employees personal protective equipment and enforcing policies and procedures – it’s a top-down ideological shift that puts safety first—and above all other priorities. This session will reveal 3 ways safety leaders can ensure employees are invested in and conforming to their safety culture from day one. Plus, you’ll get insights into how to spice up your onboarding and safety training program to ensure ongoing success.

The Rules of Engagement: Fresh Ideas for Motivating Employees to Embrace Safety in Your Workplace
11:35 a.m. – 12:35 p.m.
High levels of employee engagement can give your company a competitive advantage. It can boost customer satisfaction, and yes, it can translate into better safety practices and reduced injury rates. What are the best ways to motivate your workforce to embrace the notion that safety is part of their mission to do a good job for your company? During this workshop, you’ll receive actionable and innovative instruction on:

  • Why disengagement happens and steps for re-energizing disengaged workers
  • Proven strategies for engaging employees—and how those can have a positive impact on increasing safety reporting while maintaining productivity and boosting morale
  • Ways to get employees to “own” safety as part of their duties
  • How to use regular safety meetings as a method of engagement
  • And much more

Lunch & Learn: How to Measure Your Safety Climate—the Smart Way
12:50 p.m. – 1:30 p.m.
Presented by: Jill James, Vivid Learning Systems
Too often, safety culture is vaguely defined by feelings, anecdotal evidence, and measured poorly, if at all. Executives say that if you can’t measure it, you can’t improve it. So how do you make “safety culture” real? Learn how to connect your organization with true, data-driven insights that serve as the genesis for transformational safety change. Jill James will introduce her new, simple, researched-backed method for eliciting perceptions of organizational trust, the bedrock of any healthy safety climate. You’ll learn:

  • What safety climate is
  • Why safety climate matters
  • How to effectively measure your safety climate
  • Examples of employers’ early results

Safety Culture Straight Talk: Strategic Communication Tools for Getting Your Messaging to Stick

Presented by: Tim Page-Bottorff, CSP, SafeStart, a division of Electrolab Limited
1:35 p.m. – 2:35 p.m.
For your core safety message to stick, you need a “360” approach to analyzing whether company leaders directives support or hinder your underlying statement on safety, getting leaders to buy-in to reframing their position if necessary, and then tailoring—and adjusting if necessary—the message for the C-suite, managers, and the entire workforce. Then, comes execution, and it’s important to have a thorough, strategically minded approach to disseminating the information you want to convey about safety culture to every target audience. This session will provide tips on how to involve company leaders in developing core safety messages and values and the communication tools and modes of delivery for success. You’ll learn: 

  • Signs that company executives’ messages aren’t aligned with your efforts to build and grow a strong safety culture 
  • Tailoring your safety messages for the intended audiences 
  • The importance of storytelling—and how to master the art 
  • How to tell if you’ve appropriately “humanized” your message
  • How much is too much information—and how to achieve the right balance of communication 
  • Tips for creating snappy, easy-to-recall safety messages 
  • How to demonstrate a common interest to spark everyone’s connection to the training topic
  • Methods of communication delivery that take into account how employees generally communicate and want to receive information 
  • When and how to add humor for powerful effect

Networking and Refreshments Break
2:35 p.m. – 2:50 p.m.

Supercharging Your Safety Committee: How to Develop Powerful Advocates of Safety and Compliance Initiatives
Presented by: Cassandra Dillon, MS, Compliance Solutions: SHERM
2:50 p.m. – 3:50 p.m.
Safety committees, when “done right,” can help organizations zero in on and eliminate workplace hazards. They also can be an effective means of communicating safety practices and expectations to the workforce. This, in turn, may help decrease injury rates, but why do many safety committees fail? And, what makes others flourish? This session will provide insights into the challenges many safety committees face—hurdles that can prove devastating to the underlying mission of improving the safety culture—and tried-and-true strategies for overcoming similar obstacles to grow your safety committee into a safety culture powerhouse.

Temporary Work, Not Temporary Safety Culture: How Host Employers Can Overcome the Challenges of Integrating and Engaging Contractors and Freelancers
Presented by: Corey Berghoefer, Randstad North America, and Michael Summers, Randstad U.S.
4:00 p.m. – 5:00 p.m.
What works and what doesn’t when trying to assimilate temporary workers into your organization’s safety culture? How can host employers and staffing agencies work together effectively to protect temporary workers—and what are some red flags to look out for when choosing a staffing agency to supply workers to your site? Hear from safety managers who have learned first-hand what strategies, policies, and practices flopped and which ones eventually flourished. They’ll discuss reducing and preventing temporary workers’ exposure to risks and health and safety hazards and how host employers and staffing agencies can maintain a safe work environment.

You’ll learn: 

  • Onboarding best practices for working with a staffing provider
  • The information your staffing partner should provide when it comes to safety
  • How to keep temporary employee engaged in the corporate culture
  • How to set the tone with temporary employees to position them for success
  • Challenges to overcome when integrating temporary employees into your workforce

Day 1 Adjourns

5:00 p.m.

Explore Austin Experience (additional sign up/payment required) 
6:00 p.m. - 8:45 p.m. 
To enhance your event experience and networking opportunities, we have planned night out for our guests. Join us for a fun night out in Austin including dinner, live music, and time with your peers.

AGENDA DAY 2 | September 12, 2017

Breakfast and Learn | Interactive Demo of and, Your One-Stop Tool to Ace Compliance — Attend to win! 

7:30 a.m. – 7:45 a.m.
Join us from 7:30 to 7:45 a.m. to take a test drive of our award-winning and platform. See how you can improve productivity and compliance at your organization with these custom online solutions. PLUS, demo attendees will be entered to win one of the hottest new technologies of 2018. Must be present to win!

The 5 Trust Commandments: How to Increase Walk-Through Presence as a Trusted Safety Partner, Not a ’Safety Snitch’
Presented by: Lea Brovedani
8:00 a.m. – 9:00 a.m.
Are you a safety snitch or a trusted safety leader? This insightful session will examine fundamental differences between those whose actions are perceived as “safety snitches” and those who are trusted “safety leaders.” By the end, you’ll have a clearer picture of what it means to be a trusted coach and mentor in your employees’ eyes and not a safety snitch.

Team-Based Accountability’s Connection to Leading Indicators: Using Effective Metrics to Drive Employee Participation and Accident Prevention
Presented by: Adam Levesque, MBA, CSP, The MEMIC Group
9:10 a.m. – 10:10 a.m.
Tracking performance is critical to continual improvement and success but, in the area of safety, many organizations have struggled to identify measurements that have a strong correlation to successful safety performance.  Are you making the mistake of relying exclusively on lagging indicators, such as incident rates, lost or restricted workdays, or workers’ compensation costs? Although these can be useful and valuable indicators, companies that succeed at having a strong safety culture also incorporate leading indicators—which identify, track, measure, and correct the factors that have a strong correlation with potential accidents—into the overall safety metrics strategy. You’ll learn how to:

  • Select leading metrics that drive high performance safety management success for your company or at specific facilities 
  • Distinguish key performance indicators (KPIs) and key results indicators (KRIs) as they pertain to safety performance
  • Use measures to motivate, drive performance, and foster continuous improvement 
  • Effectively—and successfully—communicate EHS performance factors to everyone—from the C-suite down—to increase buy-in and overall accountability

Networking and Refreshments Break 
10:10 a.m. – 10:30 a.m.

Closing Keynote: How to Deliver a Safety Culture that Isn’t Stalled by Empty Promises
Presented by: Rod Stanley, The MEMIC Group
10:30 a.m. – 11:30 a.m.
You want to have a strong safety culture, but hope is not a sustainable strategy. Developing and maintaining a strong safety culture comes from the development of consistent practices that take shape based, in part, on feedback from workforce “constituents”—aka your employees. Safety culture surveys are a great way for management to evaluate the current state of safe work practices, identify areas of improvement and excellence, and more. It’s important to give employees a voice, so they can express their attitudes toward safety within your organization, and even more important to take the knowledge gleaned from what they’ve shared and act on it. How to Deliver a Safety Culture that Isn’t Stalled by Empty Promiseswill walk you through how to get the most out of what the workforce is telling you through responses to safety culture surveys and how you can turn what you learn into actionable ways to move your safety culture strategy forward, so you're never making empty promises.

Conference Closes  
11:30 a.m. 


Norm Baillie-DavidNorm Baillie-David, MBA, CMRP
Senior Vice President, Employee Engagement

Norm Baillie-David, MBA, CMRP is a recognized expert in workforce measurement, employee engagement and organizational development, with more than thirty years of experience in North America and around the world. Mr. Baillie-David’s passion is workforce improvement, particularly in the areas of leadership development, employee engagement, and organizational culture (particularly as it regards safety culture). His engagements routinely result in organizations achieving a stronger safety culture in the workplace, higher engagement, and leadership teams working more collaboratively and effectively together. Through a series of presentations and custom workshops he has developed, he helps clients develop and articulate a compelling vision, build successful employee engagement action plans, and improve safety culture, teamwork, and collaboration. He has worked directly with many major North American utilities and manufacturing operations to measure and improve safety culture and employee engagement.

Corey BerghoeferCorey Berghoefer
Senior Vice President of Risk Management & Insurance
Randstad North America 

Corey Berghoefer is a risk management expert with over a decade’s worth of experience in safety and risk management, underwriting and loss control, claims management and risk financing/accounting/insurance. As Senior Vice President of Risk Management & Insurance at Randstad, the second largest staffing firm in the world and third largest in the United States, Mr. Berghoefer manages a department of 47 risk professionals with the goal of implementing proven risk management strategies into Randstad’s overall business platform. Under his direction, Randstad is known for its enterprise-wide risk management strategies, workers’ compensation, and comprehensive focus on talent safety. Mr. Berghoefer holds a BA degree from the University of Notre Dame and an MBA from the University of Georgia.

Tim Page-BottorfTim Page-Bottorff, CSP 
Senior Safety Consultant
SafeStart, a division of Electrolab Limited

Tim Page-Bottorff brings valuable knowledge from over 20 years of occupational health, safety and environmental experience. He started his safety career in the Marine Corps and is very proud of his continued grassroots approach. He has received the coveted ASSE Safety Professional of the Year for Region II and also for the Arizona Chapter, and his industry accomplishments include teaching as an authorized OSHA Outreach Trainer for UCSD and an Adjunct Faculty Member, Asbestos Inspector/Management Planner. Mr. Page-Bottorff has consulted with hundreds of clients at thousands of sites across several industries, including Georgia Pacific, Land O’ Lakes, Mosaic, Honda, International Paper, and Procter and Gamble.

Lea Brovedani
Lea Brovedani

Lea Brovedani was recently honored at Trust Across America 2017 as Top Thought Leader in Trust, and is the author of two books, and is the co-author of three others. Prior to her work in trust, she spent 10 years studying and working in the field of emotional intelligence. After taking time off to raise her family, Ms. Brovedani went back to work as HR manager for a call center overseeing a staff of 140. She has spoken at safety conferences across North America to share her vision to build a safer and more sustainable world by cultivating leaders and businesses to increase their trust and trustworthiness, and has trained leaders around the world.

Cassandra DillonCassandra Dillon, MS
Principal Consultant
Compliance Solutions: SHERM

Cassandra Dillon is a safety risk management professional with over 20 years of experience in the fields of industrial engineering, environmental, industrial hygiene, risk management, occupational safety and health. As an international sought after speaker, consultant and trainer, her subject matter expertise spans in the areas of transportation, warehousing/distribution, manufacturing, oil and gas. As an adjunct professor she regularly lectures in the areas of emergency planning, environmental systems, logistics, engineering, risk management, safety and petroleum technology. Furthermore, she has authored several safety video courses that are approved by the Board of Certified Safety Professionals (BCSP).

Jill JamesJill James
Chief Safety Officer 
Vivid Learning Systems

Jill James, chief safety officer at Vivid Learning Systems, is a passionate advocate for workforce wellbeing and safety through prevention, well known for her straightforward approach to the complexities of the occupational health and safety profession.

With 12 years of experience as a senior OSHA safety investigator with the State of Minnesota and a decade of private sector safety management experience, Ms. James strives to develop helpful resources for new and aspiring safety professionals. Having personally worked through each one of OSHA’s regulations related to training and compliance, she’s got a particular talent for unwinding state & federal regulations. 

Josh LeBrunJosh LeBrun
President and Chief Operating Officer

Josh LeBrun is president and COO of eCompliance, a leading provider of EHS management solutions designed to improve worker participation in safety. He is responsible for the company’s day-to-day operations and heads the customer success team to ensure the successful onboarding, orientation, support, and training of safety professionals throughout North America. With over 250 clients across the manufacturing, construction, utilities and energy industries, Mr. LeBrun has seen firsthand which elements shape a strong safety culture. With many years of experience in the health and safety software space, he is considered an advisor and mentor on industry trends, best practices, and is a member of the National Safety Council’s Young Professionals Division.

Adam Levesque, MBA, CSP
Adam Levesque, MBA, CSP
Safety Management Consultant
The MEMIC Group

Adam Levesque is a safety management consultant for The MEMIC Group, a leading provider for worker’s compensation insurance. He is a Board Certified Safety Professional (CSP) with over 10 years of experience as a safety professional. Mr. Levesque came to workers’ compensation specialty insurer MEMIC after working for multiple manufacturing companies with facilities across the world. He was in charge of managing a team of safety professionals and responsible for developing, integrating and aligning safety best practices across manufacturing facilities globally. Mr. Levesque earned his Bachelor’s Degree in Applied Safety Sciences from Keene State College in New Hampshire and also earned a Masters of Business Administration (MBA) with a concentration in Environmental Compliance and Sustainability from Southern New Hampshire University.

Graham NeilGraham Neil

Power of Yes 

Graham Neil is an international award-winning senior reporter at CTV Edmonton. He has over 25 years of television broadcast experience and has met and interviewed Hollywood stars, prime ministers, top CEOs, leading-edge entrepreneurs and innovative thinkers shaping the workplace future. Combining business savvy with quick wit, Mr. Neil has led numerous corporate and educational workshops in the HR, hospitality, education, health care, oil and gas, and construction industries. He has also hosted an impressive list of galas, conferences, and special events around the world.

Rod Stanley
Rod Stanley
Loss Control Director
The MEMIC Group

Rod Stanley of The MEMIC Group has more than 30 years of experience in the construction, logging, high-risk manufacturing, boat building, and insurance loss-control industries.  He has traveled up and down the eastern United States, providing safety consultation to hundreds of businesses and work sites. Mr. Stanley is among the nation’s leading experts in the areas of scaffolding, fall protection, and hoisting operations.  In a leadership role with MEMIC’s Loss Control Department since 2002, he has been actively involved in the development and delivery of the Safety-Based Cultural Survey and the Leadership Development Certificate Series.

Michael SummersMichael Summers
Director, Safety – Risk Management
Randstad U.S.

Michael Summers is the Director of Safety and Risk Management for Randstad U.S. He has spent the last 18 years in Randstad Risk Management with ever increasing areas of responsibility. He is a subject matter expert on Risk Management issues, including Safety & OSHA compliance, workers’ compensation, insurance, and general liability issues. As the Director of Safety, Mr. Summers leads a team of 18 experienced safety professionals across the U.S. His focus is on helping Randstad partner with like-minded safety conscious clients to reduce the frequency and severity of workplace injuries for both Randstad and its customers.

Eric Svendsen, Ph.D.
Principal/Lead Change Agent

Eric Svendsen is principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years of experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies. Mr. Svendsen has developed and rolled out a variety of learning programs using adult-learning theory for all levels of client companies, including compliance training for hourly field workers, leadership development for supervisors and managers, safety-leadership cultural training for field supervisors and directors, and business-acumen training. 

Donovan WorkumDonovan Workun

Power of Yes

Donovan Workun is an award-winning actor, improviser, and founding member of the comedy duo “Atomic Improv.” He has played sold-out shows across North America, won the “Just For Laughs” Improv Festival in Montreal and the World Improv Championships in Los Angeles. He has shared the stage with Wayne Brady and Colin Mochrie from “Whose Line Is It Anyway” and Mike Myers from “Austin Powers.” He also appeared in movies with Kiefer Sutherland, Demi Moore, and Patrick Swayze. Mr. Workup is considered one of the top corporate improv instructors in Canada.

NEW! Explore Austin Networking Event | Monday, September 11

Confirm your spot by purchasing your networking pass here!

Offsite Networking
6:00 p.m. – 8:45 p.m.

We are excited that you’ll be joining us for Safety Culture 2017!

To enhance your event experience and networking opportunities, we have planned night out for our guests. Join us for a fun night out in Austin including:

  • Dinner at a famous BBQ restaurant
  • Live Music from Austin local favorites
  • Local Austin Sights and Attractions
  • Networking with your Safety Culture conference peers

We’ll be hitting the town on Monday, September 11, from 6:00 p.m. – 8:45 p.m.

Cost per attendee is $40. This includes transportation. Please purchase your ticket in advance so we can have an accurate headcount.

CLICK HERE to confirm your spot by purchasing your networking pass.