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RecruitCon Road Trip

RecruitCon Road Trip 2017

Product Code: RCR17

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RecruitCon Road Trip | 2017
Strategies to Land Your Purple Squirrel Candidate

West Road Trip: Wednesday, November 29, 2017 | San Francisco, CA



SEMINAR SNAPSHOT: RecruitCon is hitting the road, and here’s your chance to get a piece of the superior programming! RecruitCon Road Trip | Strategies to Land Your Purple Squirrel Candidate is your region’s premier daylong experience to help recruiting and HR professionals conquer today’s biggest talent acquisition challenges. In just one-day, you'll get concrete tips strengthen your candidate pool and land rock star talent.



Industry experts, including vice presidents of recruitment and talent acquisition and sourcing technologists, converge on your city to reveal their best-kept recruiting secrets. During this full day of powerful case studies and hands-on workshops, you'll learn:

  • The hottest tips and tricks for finding ideal candidates and reducing time-to-fill
  • Brand messaging blueprints to help you emerge as a coveted place to work in today’s competitive job market
  • Tactical response strategies to neutralize reputation-damaging reviews on feedback websites
  • A secret sauce for writing job postings that pull in high-performers
  • Audit outlines for assessing your website and application processes so you're not scaring off your purple squirrels
  • Formulas to prove the ROI of your efforts
  • Tips to leverage your powers of persuasive to supercharge your candidate response


A leading brand will kick off the event with an inspiring talk on the techniques they’re using to build and maintain their impressive roster of talent. And, you’ll have plenty of time to network during registration, our intensive workshops, lunchtime panel discussion, and Happy Hour Hack!

Speakers


WEST Road Trip Speakers: San Francisco

Joel ChessmanJoel Chessman
Founder
Ratedly

Joel Cheesman has over 20 years’ experience in the online recruitment space. He has worked for both international and local job boards in the late ‘90s and early ‘00s. In 2005,  Joel founded HRSEO, a search engine marketing company for HR, as well as launching an award-winning industry blog called Cheezhead. He has been featured in Fast Company and US News and World Report. He sold his company in 2009 to Jobing.com and is a guest blogger for ERE Media. He is the founder of Ratedly, an app that monitors anonymous employee reviews.


James EllisJames Ellis
Host of The Talent Cast podcast
TheTalentCast.com
JamesEllis.us
@TheWarForTalent 

James Ellis runs The Talent Cast podcast where he can be found doing deep dives of all things employer brand and recruitment marketing. He has years of experience helping companies of every size get smarter about their inbound recruiting to find and attract the best talent.


Cathy GrayCatherine Moreton Gray, JD
Senior Managing Editor for Human Resources and Compensation
BLR

Catherine Moreton Gray, JD, is Senior Managing Editor for Human Resources and Compensation.  Cathy has over 20 years combined experience in HR management and as a management-side labor and employment attorney.  Her HR experience includes recruiting, employee relations and communications, affirmative action and compensation. As an attorney, she regularly counseled employers on issues such as complying with federal and state wage and hour laws, accommodating employees with disabilities, complying with federal and state laws requiring paid sick leave and family and medical leave, and union avoidance and labor relations.  She represented employers in government audits, before administrative agencies, and in federal and state courts on matters including discrimination, wrongful discharge, sexual harassment, affirmative action compliance, unfair labor practices and wage and hour violations.

Cathy has also written articles on developing employment law issues, and developed and presented training for clients.  She received her law degree from the University of Connecticut School of Law, and is admitted to practice law in the State of Connecticut and before the United States District Court for the District of Connecticut.


Jer LanghansJer Langhans
Co-Founder & Principal Growth Hacker
Paired Sourcing

Jer Langhans has over 15 years sourcing experience at companies like Cisco, Microsoft, EA, Disney, Starbucks, and Expedia. Most recently, he launched Hired in Seattle and sits on the Advisory Boards of startups. He is the former president of the Northwest Recruiters Association and was written up in Forbes magazine for his talent attraction strategies.


Melissa SimpsonMelissa Simpson
Talent Acquisition Manager
Whole Foods Market

Melissa Simpson, the talent acquisition manager for Whole Foods Market, which was named to Fortune's 100 Best list of companies for 2017 and designated as a talent magnet company by Oracle and the Talent Strategy Institute in 2016, recruits for positions from entry level to executive level and IT. As a talent acquisition manager in both, retail and non-retail environments, she specializes in leading recruiting teams, creating a partnership between hiring managers and recruiters, improving the candidate experience, developing hiring programs to ensure they are diverse, and utilizing the latest and greatest innovative recruiting tools. Over the course of her career, Melissa has saved an organization over $200K in staffing cost, revamping an entire organizations employment brand/career page and completing her second master’s degree in human resource management.


James TempleJames Temple
Paired Sourcing Co-Founder & Intent Discovery Engineer
Paired Sourcing

James Temple earned his industry stripes over the past 15 years. As a consultant, he has focused on strategic sourcing for various companies like Microsoft and T-Mobile. He enjoys providing learning opportunities to sourcing professionals as a Board member of the Sourcing 7. 

 


James TempleMark Tortorici
Founder & Training Expert
Transform Talent Acquisition

Mark Tortorici is an expert technical sourcer and recruiter. Since 1997, he has trained thousands of staffing professionals including those at Google, Apple, Facebook, Disney, Pinterest, Twitter, Nvidia, eBay, Yahoo, AppNexus and many other companies. He has worked in both corporate & agency roles and has also managed staffing teams with great success.

As the founder of Transform Talent Acquisition, Mark trains in every aspect of the staffing process. He is known for his sourcing methods, ability to turn technical requisitions into sourcing strategies, and easy to understand teaching methods. He is also a big believer in research, learning, and technology when it comes to sourcing and recruiting.  


Elena ValentineElena Valentine
CEO
Skill Scout Inc.

Elena Valentine, CEO of Skill Scout, is passionate about bringing company and candidates’ stories to life as a way to make meaningful hiring connections. She believes that empathy is the foundation for change. And, that clear communication and storytelling is key to making that change stick. With Skill Scout, she and her co-founder Abby Cheesman are particularly passionate about highlighting industries like manufacturing while simultaneously surfacing the talent of quality candidates often overlooked.

West Agenda - San Francisco - November 29

Registration & Breakfast
7:00 a.m. – 8:00 a.m. 

The State of Talent Acquisition: How New Macro Trends Will Impact Your Success
8:00 a.m. – 8:15 a.m.
Led by Cathy Moreton Gray, JD, BLR Senior Managing Editor, HR and Compensation
Get a high-level view of the state of talent acquisition as our editors share some of the latest developments impacting how recruiters must adapt to attract today’s coveted candidates in what’s fast-become a jobseeker’s market. 

Kick-Off Keynote: Why This Company Is a Talent Magnet—and How Your Company Can Be One, Too
8:15 a.m. – 9:00 a.m. 
Led by: Melissa Simpson, Whole Foods Market
Get an exclusive look inside the robust and highly successful recruiting practices at one of the area’s most sought-after retailers that candidates are clamoring to work for. Hear directly from the company’s northern California regional talent acquisition manager on what powers their recruiting engine to achieve consistent success in improving the hiring manager and recruiting partnership, improving the candidate experience and reducing time-to-fill to maintain a stable talent pool of attractive candidates for both the retail and corporate sides of business. From brand analytics to creating a culture of brand ambassadors, find out what makes Whole Foods Market, which has been named to Fortune’s 100 Best list of companies for 2017 and identified by Oracle and the Talent Strategy Institute as a talent magnet, the place to be!  

Digital Damage Control: How to Neutralize Negative Reviews on Glassdoor, Yelp, and Other Online Sites
9:10 a.m. – 10:10 a.m.
Led by: Joel Cheesman, Ratedly and Melissa Simpson, Whole Foods Market
One negative comment about your company, its hiring managers, its culture, its workspace, etc. could cause qualified candidates to pass on your organization and join a competitor instead. While you can’t control what’s posted online about your company, you can take charge with actionable plans to eviscerate the impact that negative reviews have on your recruitment efforts. This session will show you how.  And, if you’re new to employer review platforms, our presenter will give you 5 tips for setting up employer profiles on Glassdoor, Vault, Indeed, and other sites!

Snacks & Networking Break
10:10 a.m.– 10:30 a.m. 

Is Your Company Website Killing Your Recruiting Game? How to Tell and What You Can Do to Fix It
10:30 a.m. – 11:30 a.m.
Led by: James Ellis, Host of The Talent Cast podcast
When candidates visit your company website, do they stay long enough to learn about your business and assess how their talents might fit within your mission? Or, do they get frustrated and bounce—whether before or during the application phase? If your website—and its mobile configuration—aren’t consumer-friendly, your recruiting efforts will be dead in the water. This session will provide real-life examples illustrating the types of fixes for desktop and mobile versions that can take your company website from drab to fab.

Unpacking the Most Effective Job Postings for Talent Attraction: What Works and What Hurts
11:40 a.m. – 12:40 p.m.
Led by: Elena Valentine, Skill Scout Inc.
Which companies’ job postings really rock? And, which businesses are rolling over to the competition because their advertisements miss the mark? This session will use field-proven examples of exceptional job postings to teach you what works and why, so you’ll know which job posting drafting mistakes to avoid and which to adopt to seize the coveted candidate pool’s attention.

Plus, you’ll get a dynamic job post template to help you nail your pitch to qualified candidates with clear, succinct, and attention-grabbing messaging to prompt them to connect with you and apply.

Power Lunch: Panel Discussion: The Evolution of Best Recruiting Practices
1:00 p.m. – 1:45 p.m.
Panelists: Joel Cheesman, Ratedly 
Jers Langhans, Paired Sourcing 
Melissa Simpson, Whole Foods Market 
Elena Valentine, Skill Scout Inc.

How to Make Recruiting Technology Your Ally in the War for Talent
2:00 p.m. – 3:00 p.m.
Led by: Mark Tortorici, Transform Talent Acquisition
How far can you trust technology to do your job? This session will cover everything from automated application systems and video interviews to using artificial intelligence programs to evaluate your job applicants. You’ll leave this session with a clear view of what technology can do for you and what it can’t, plus recommendations for tech that will work for your particular situation.

Snack & Hack: Mix, Mingle, and Tackle Your Most Pressing Technical Recruiting Challenges with Top Sourcing Pros
3:05 p.m. – 3:40 p.m.
Get up close and personal with some of the country’s top sourcing pros who will reveal their best-kept secrets for overcoming your specific sourcing challenges. Grab a refreshment and head to a table where our some of the nation’s top sourcing pros and recruiting technologists will walk you through how to divide and conquer sourcing challenges using the latest technology that applies to LinkedIn, Facebook, career sites, and more! You’ll get invaluable tips from:

  • James Temple and Jers Langhans of Paired Sourcing who will be showing the latest hacks to find talent for free outside of LinkedIn and your ATS!
  • Mark Tortorici of Transform Talent Acquisition will show you how to turn Facebook, Twitter, and Meetup into valuable candidate sources.


Perfecting Your Candidate Communication Strategy: Influencing Skills to Maximize Your Recruitment Efforts
3:45 p.m. – 4:45 p.m.
Led by: James Temple and Jers Langhans, Paired Sourcing
HRCI business credit pending
Are your email campaigns with prospective candidates strategically influencing them to opt into your talent funnel? In today’s competitive race for talent, recruiters and sourcers must learn to think like marketers and execute sourcing sprints in an agile way. This session will cover the Paired Sourcing method on modern outreach in the highly competitive talent space. You’ll also learn KPI's and see the actual dashboards we use to track, measure, and evaluate everything we do for our clients in the research/engagement space. Come ready to get advanced! 

Location

West Road Trip - November 29, 2017 | Courtyard San Francisco Downtown

299 2nd Street, San Francisco, CA, 94105
Phone: 415-947-0700

Situated in the heart of one of the country's most vibrant cities, this hotel offers quick access to an array of attractions. A BART station is just blocks away, making it easy for you to get around town.

SAN FRANCISCO | Courtyard San Francisco DowntownSAN FRANCISCO

 

 

 

 

 

 


 

Sponsors

Interested in Sponsoring a BLR event?
Contact Paul Manko, 860.510.0100, ext. 2223 or email pmanko@blr.com