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Talent Management for Today's Multi-Generational Workforce: Strategies for Building Engagement Based on Employees’ Divergent Needs - On-Demand

Talent Management for Today's Multi-Generational Workforce: Building Engagement Based on Employees' Divergent Needs - On-Demand

Product Code: YHWA061818D

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Talent Management for Today’s Multi-Generational Workforce: Strategies for Building Engagement Based on Employees’ Divergent Needs - On-Demand

Webinar now available On-Demand.


WEBINAR SNAPSHOT: Learn talent management strategies for today’s multi-generational workforce.



There are several generations of employees working right now. And, HR has a tall task of ensuring that baby boomers and workers from Generations X, Y, and Z are all engaged in ways that align with their varied talents and styles.

For instance, the tech-savvy generations X, Z, and millennials may prefer to get things done on the computer, a smartphone, or through other digital means. So, when you’re training or disseminating information, you should keep this in mind. On the other hand, boomers may prefer “old school” methods, such as paper memos and classroom training.

In addition, workers from different generations may place varied emphasis on rewards, compensation, and benefits. For example, millennials may prefer work flexibility over financial rewards whereas boomers may be more focused on preparing for their future retirement and having good health benefits.

The tricky part may be encouraging these employees to work together and to enjoy working together. Older workers may buy into stereotypes of millennials and Gen Z-ers as being tech-obsessed and entitled. Younger employees may see boomers as being stodgy and closed-minded, or stuck in their ways.

So, how can employers ensure that they keep multi-generational workers engaged while satisfying their divergent needs?

Use this in-depth on-demand webinar to learn how to successfully manage talent that spans the generations. Jody Robie, the senior vice president for Talent Works International, Ltd.’s North American division, will provide expert guidance, tips, and real-world advice for on how to manage today’s multi-generational workers.

You’ll learn how to:

  • Recognize the differing needs of the multi-generational workforce, so you can zero in on what individual employees from each respective group expect for talent development
  • Customize talent recruitment and development messaging to appeal to numerous generations
  • Provide perks that appeal to and will help retain workers across the generations
  • Tailor training in a way that will best resonate with the multi-generational workforce
  • Use communication tools effectively to get your message across to boomers, Gen X’ers, millennials, and Gen Z—and how to effectively shape your message to reach each generation
  • Provide team-building that resonates across the generations of workers
  • Ask for feedback and use it to approach managing differences
  • Keep an open mind and avoid assumptions that the myths around each generation are true for your company and employees
  • And much more!

About Your Presenter:

Jody RobieJody Robie
Senior Vice President, North America
Talent Works International, Ltd.

Jody Robie has worked for more than 20 years designing and developing world class marketing strategies for companies worldwide. Ms. Robie started her career in the broadcast industry as a reporter, producer, account executive, and sales manager for multiple TV Stations in Boston. Currently, she oversees North America for Talent Works Int’l (TWI) a global Talent Acquisition Communication firm headquartered in the UK. She has been at TWI for 4 years helping clients leverage Talent Work’s team of brand and insight specialists, creative marketers and global recruiters. She has helped research, validate, implement and activate employer brands for companies of all sizes ranging from Babson College, Hearst Broadcasting, Akamai, Dunkin’ Brands, Ericsson, Highmark Health and Astra Zeneca. She has worked on many marketing campaigns for the Commonwealth for the Attorney General’s Office, Department of Transportation and the Department of Social Services.

Prior to joining TWI, Ms. Robie worked as the U.S. Head of Employer Branding for Alexander Mann Solutions and a Vice President of Business Development and Strategy for Buyer Advertising in Boston. A frequent speaker at HR industry events, Ms. Robie has presented on topics ranging from Developing an Employer Brand, Diversity Marketing, Social and Digital strategies and Global Recruiting. She is a long time Bostonian who attended Harvard University’s Extension School and Boston University’s College of Communication. She is a board member of the DJ Henry Dream Fund and the HR Leadership Forum’s Marketing and Membership committee. She is also an active member of the Boston Club where she is part of the Marketing and Diversity & Inclusion committees.

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